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Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context

Author

Listed:
  • Dan Huang

    (Sichuan University)

  • Zhiyong Li

    (Sichuan University)

  • Jian Mou

    (Xidian University)

  • Xinyi Liu

    (Sichuan University)

Abstract

Consumers are increasingly booking hotels online, it is crucial for hotel marketers and online travel agents to understand how the online servicescape affects consumers’ online behaviors. The primary objective of this study is to explore how e-servicescape of online hotel booking website affects consumers’ behavior by developing a research model. 439 samples were collected from consumers who used the online hotel booking websites recently. We found that e-servicescape influences consumers’ flow experience and positive affect. Furthermore, flow experience prompts positive affect which in turn, impacts consumers’ behavioral intention. Moreover, flow experience mediates positive affect indirectly influence behavioral intention.

Suggested Citation

  • Dan Huang & Zhiyong Li & Jian Mou & Xinyi Liu, 0. "Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
    • Handle: RePEc:spr:infott:v::y::i::d:10.1007_s40558-016-0073-0
    DOI: 10.1007/s40558-016-0073-0
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    2. Sally Mohamed Amer, 2021. "The Effect of E-Servicescape, Website Trust and Perceived Value on Consumer Online Booking Intentions: The Moderating Role of Online Booking Experience," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 133-133, June.
    3. Yunkyung Jeon & Daehwan Kim & Seungjin Han & Yihan Huang & Jinjae Kim, 2021. "How Does Service Environment Enhance Consumer Loyalty in the Sport Fitness Industry? The Role of Servicescape, Cosumption Motivation, Emotional and Flow Experiences," Sustainability, MDPI, vol. 13(11), pages 1-16, June.
    4. Hyeon-Cheol Kim & Sumi Kim & Zong-Yi Zhu, 2021. "Does Foreign Language Proficiency Help to Enhance Sustainable Online Brand Community Experiences? Modeling the Predictors of Movie Information Sharing Behavior for Young Chinese Students Staying in Ko," Sustainability, MDPI, vol. 13(11), pages 1-12, May.

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