Effective promotions for membership subscriptions and renewals to tourist attractions: Discount vs. bonus
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Abstract
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DOI: 10.1016/j.tourman.2015.02.002
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References listed on IDEAS
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Cited by:
- Ma, Jianan & Li, Fangxuan, 2023. "Tourist subsequent responses to promotion framing," Annals of Tourism Research, Elsevier, vol. 103(C).
- Yang, Bi & Mattila, Anna S., 2020. "Consumer responses to savings message framing," Annals of Tourism Research, Elsevier, vol. 84(C).
- Qiu, Shangzhi & Wu, Laurie & Yang, Yanjia & Zeng, Guojun, 2022. "Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service," Annals of Tourism Research, Elsevier, vol. 93(C).
- Yuewei Wang & Xinyang Wu & Zhizheng Liu & Hang Chen & Yuyan Zhao, 2022. "Spatial Patterns of Tourist Attractions in the Yangtze River Delta Region," Land, MDPI, vol. 11(9), pages 1-22, September.
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Keywords
Tourist attraction; Membership; Subscription; Renewal; Promotion; Discount; Bonus;All these keywords.
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