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Successful managerial behaviour for farm-based tourism: A functional approach

Author

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  • Park, Duk-Byeong
  • Doh, Kyung-Rok
  • Kim, Kyung-Hee

Abstract

Despite the overall growth of rural tourism, not all have benefited equally. This study reports research designed to improve managerial performance in the rural tourism sector in Korea. Six areas are identified as being important: product/service development, business planning and evaluation, promotions, human resource management, networking, and cost reduction. It was found managers in farm-based tourism have primarily concentrated on product/service development, human resource management, and cost reduction. Of these areas, only product/service development and promotions have exhibited a statistically significant effect on real profits and on positive subjective evaluations of financial results. Based on these results, this study suggests that continuous investment in product/service development and promotions should have positive effects on operations and result in increased competitiveness and viability in the Korean farm tourism sector.

Suggested Citation

  • Park, Duk-Byeong & Doh, Kyung-Rok & Kim, Kyung-Hee, 2014. "Successful managerial behaviour for farm-based tourism: A functional approach," Tourism Management, Elsevier, vol. 45(C), pages 201-210.
    • Handle: RePEc:eee:touman:v:45:y:2014:i:c:p:201-210
    DOI: 10.1016/j.tourman.2014.04.007
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    References listed on IDEAS

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    Cited by:

    1. Fotiadis, Anestis & Yeh, Shih-Shuo & Huan, Tzung-Cheng T.C., 2016. "Applying configural analysis to explaining rural-tourism success recipes," Journal of Business Research, Elsevier, vol. 69(4), pages 1479-1483.
    2. Beatriz Forés & Zélia Breithaupt Janssen & Heitor Takashi Kato, 2021. "A Bibliometric Overview of Tourism Family Business," Sustainability, MDPI, vol. 13(22), pages 1-33, November.
    3. Rosa Maria Fanelli & Luca Romagnoli, 2020. "Customer Satisfaction with Farmhouse Facilities and Its Implications for the Promotion of Agritourism Resources in Italian Municipalities," Sustainability, MDPI, vol. 12(5), pages 1-21, February.
    4. Doh, Kyungrok & Park, Sangwon & Kim, Dae-Young, 2017. "Antecedents and consequences of managerial behavior in agritourism," Tourism Management, Elsevier, vol. 61(C), pages 511-522.
    5. Boris Prevolšek & Maja Borlinič Gačnik & Črtomir Rozman, 2023. "Applying Integrated Data Envelopment Analysis and Analytic Hierarchy Process to Measuring the Efficiency of Tourist Farms: The Case of Slovenia," Sustainability, MDPI, vol. 15(5), pages 1-18, February.

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