Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations
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DOI: 10.1177/1354816619846748
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References listed on IDEAS
- Park, Sangwon & Nicolau, Juan L., 2015. "Differentiated effect of advertising: Joint vs. separate consumption," Tourism Management, Elsevier, vol. 47(C), pages 107-114.
- Katerina Volchek & Anyu Liu & Haiyan Song & Dimitrios Buhalis, 2019. "Forecasting tourist arrivals at attractions: Search engine empowered methodologies," Tourism Economics, , vol. 25(3), pages 425-447, May.
- Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
- Li, Yunpeng & Hu, Clark & Huang, Chao & Duan, Liqiong, 2017. "The concept of smart tourism in the context of tourism information services," Tourism Management, Elsevier, vol. 58(C), pages 293-300.
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Cited by:
- Shaowen Li & Shuyun Du, 2021. "An Empirical Study on the Coupling Coordination Relationship between Cultural Tourism Industry Competitiveness and Tourism Flow," Sustainability, MDPI, vol. 13(10), pages 1-14, May.
- Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
- Skowronek Ewa & Brzeziñska-Wójcik Teresa & Stasiak Andrzej, 2023. "How to Effectively Build the Image of an Emerging Destination," Quaestiones Geographicae, Sciendo, vol. 42(4), pages 143-156, December.
- Greta Piliponyte & David Massimo & Francesco Ricci, 2024. "Simulation of recommender systems driven tourism promotion campaigns," Information Technology & Tourism, Springer, vol. 26(3), pages 407-448, September.
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Keywords
advertising; competitiveness; DAR model; destinations; technologies;All these keywords.
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