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Domestic demand for tourism in rural areas: Insights from summer stays in three French regions

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  • Bel, François
  • Lacroix, Anne
  • Lyser, Sandrine
  • Rambonilaza, Tina
  • Turpin, Nadine

Abstract

Tourism has the potential to make a major contribution to the development of rural areas. However, empirical evidence suggests that its economic impact is limited, because rural visitors are thought to engage in few recreational activities and are seen as low spenders. This study gives new insights into the domestic demand in areas of France described as “rural”, with data extracted from the national database provided by the French “tourism demand survey”. The results of the “activity-based segmentation” of visitors' stays in three rural regions show that during the summer season, visits to friends or relatives, which involve little expenditure and no specific activities, continue to take place. However, more expensive stays are the most common. They involve activities aimed at experiencing the outdoors or enjoying local sights, based on natural and cultural amenities that are mainly located in regional natural parks. The main forms of accommodation are campsites and rural cottages. Gastronomic tourism has also emerged as an activity that attracts higher spending visitors. These findings are discussed in relation to the results of segmentation studies in other European countries. Their academic and management implications also are presented.

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  • Bel, François & Lacroix, Anne & Lyser, Sandrine & Rambonilaza, Tina & Turpin, Nadine, 2015. "Domestic demand for tourism in rural areas: Insights from summer stays in three French regions," Tourism Management, Elsevier, vol. 46(C), pages 562-570.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:562-570
    DOI: 10.1016/j.tourman.2014.07.020
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    2. Tiziano Tempesta & Daniel Vecchiato, 2018. "The Value of a Properly Maintained Hiking Trail Network and a Traditional Landscape for Mountain Recreation in the Dolomites," Resources, MDPI, vol. 7(4), pages 1-22, December.
    3. Amedee Mollard & Christophe Boschet & Jean-Christophe Dissart & Anne Marie Lacroix & Rambonilaza Bolatiana & Dominique Vollet, 2014. "Les aménités environnementales : quelle contribution au développement des territoires ruraux ?," Post-Print hal-01818702, HAL.
    4. Rogerson Christian M., 2015. "Restructuring the geography of domestic tourism in South Africa," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 29(29), pages 119-135, September.
    5. Rosa Maria Fanelli & Luca Romagnoli, 2020. "Customer Satisfaction with Farmhouse Facilities and Its Implications for the Promotion of Agritourism Resources in Italian Municipalities," Sustainability, MDPI, vol. 12(5), pages 1-21, February.
    6. Terzić Aleksandra & Drobnjaković Marija & Petrevska Biljana, 2020. "Traditional Serbian Countryside and Second-Home Tourism Perspectives," European Countryside, Sciendo, vol. 12(3), pages 312-332, September.
    7. Žibert Maja & Rozman Črtomir & Škraba Andrej & Prevolšek Boris, 2020. "A System Dynamics Approach to Decision-making Tools in Farm Tourism Development," Business Systems Research, Sciendo, vol. 11(2), pages 132-148, October.
    8. Fidel Martínez-Roget & José Alberto Moutela & Xosé A. Rodríguez, 2020. "Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    9. Olivier JOALLAND & Tina RAMBONILAZA, 2017. "Assessing the impact of renewable energy infrastructure on the “tourist value” in rural landscapes: a spatial hedonic approach," Cahiers du GREThA (2007-2019) 2017-10, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    10. Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
    11. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.
    12. Jeuring, Jelmer Hendrik Gerard, 2017. "Weather perceptions, holiday satisfaction and perceived attractiveness of domestic vacationing in The Netherlands," Tourism Management, Elsevier, vol. 61(C), pages 70-81.
    13. María Genoveva Millán & María Del Pópulo. Pablo-Romero & Javier Sánchez-Rivas, 2018. "Oleotourism as a Sustainable Product: An Analysis of Its Demand in the South of Spain (Andalusia)," Sustainability, MDPI, vol. 10(1), pages 1-19, January.

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    More about this item

    Keywords

    Domestic tourism; France; Rural destinations; Activity-based segmentation; Amenities;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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