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Oleotourism as a Sustainable Product: An Analysis of Its Demand in the South of Spain (Andalusia)

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  • María Genoveva Millán

    (Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Cordoba, Spain)

  • María Del Pópulo. Pablo-Romero

    (Department of Economic Analysis and Political Economy, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain
    Vicerrectoría de Investigación y Postgrado. Universidad Autónoma de Chile, Pedro de Valdivia 425, Providencia, 7500912 Santiago, Chile)

  • Javier Sánchez-Rivas

    (Department of Economic Analysis and Political Economy, Faculty of Economics and Business Sciences, Universidad de Sevilla, Ramon y Cajal 1, 41018 Seville, Spain)

Abstract

Olive oil has generated a new tourism offer in Spain called oleotourism. Visitors can enjoy landscapes of ancient olive groves and visit its oil mills called almazaras, to learn about its manufacture and to taste different oil varieties. Andalusia, located in the south of Spain, produces 60% of Spain’s olive oil, having the largest number of almazaras, and therefore most oleotourism offers. This differentiated tourism offer requires identifying the profile of oleotourists to determine sustainable strategies to increase demand without harming the local community. The objective of this study is to identify the Andalusian oleotourism offer according to the profile of oleotourists and project its demand evolution, in order to offer a sustainable product best suited to the demand. With this aim, three techniques are applied in this study: a random survey addressed to oleotourists in Andalusia, a SWOT (strengths, weaknesses, opportunities, and threats) analysis to evaluate the strengths and weaknesses of the oleotourism sector in the region, and finally, its demand is projected by using the ARIMA (autoregressive integrated moving average) model. The results indicate a favorable future scenario that should induce entrepreneurs and local authorities to invest in promoting and developing a product. Oleotourism is an alternative that can serve as a complement to agricultural income and generate employment.

Suggested Citation

  • María Genoveva Millán & María Del Pópulo. Pablo-Romero & Javier Sánchez-Rivas, 2018. "Oleotourism as a Sustainable Product: An Analysis of Its Demand in the South of Spain (Andalusia)," Sustainability, MDPI, vol. 10(1), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:1:p:101-:d:125283
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    Cited by:

    1. Dora Isabel Rodrigues Ferreira & José-Manuel Sánchez-Martín, 2022. "Agricultural Landscapes as a Basis for Promoting Agritourism in Cross-Border Iberian Regions," Agriculture, MDPI, vol. 12(5), pages 1-35, May.
    2. Mª Genoveva Dancausa Millán & Mª Genoveva Millán Vázquez de la Torre, 2022. "Quality Food Products as a Tourist Attraction in the Province of Córdoba (Spain)," IJERPH, MDPI, vol. 19(19), pages 1-23, October.
    3. Marta Farré-Ribes & Carmen Lozano-Cabedo & Encarnación Aguilar-Criado, 2019. "The Role of Knowledge in Constructing the Quality of Olive Oil in Spain," Sustainability, MDPI, vol. 11(15), pages 1-19, July.
    4. Marco Tregua & Anna D’Auria & Carla Marano-Marcolini, 2018. "Oleotourism: Local Actors for Local Tourism Development," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    5. Juan Ignacio Pulido-Fernández & Jairo Casado-Montilla & Isabel Carrillo-Hidalgo, 2020. "Understanding the Behaviour of Olive Oil Tourists: A Cluster Analysis in Southern Spain," Sustainability, MDPI, vol. 12(17), pages 1-21, August.
    6. Song, Haiyan & Qiu, Richard T.R. & Park, Jinah, 2019. "A review of research on tourism demand forecasting," Annals of Tourism Research, Elsevier, vol. 75(C), pages 338-362.
    7. Dora Isabel Rodrigues Ferreira & José-Manuel Sánchez-Martín, 2022. "Shedding Light on Agritourism in Iberian Cross-Border Regions from a Lodgings Perspective," Land, MDPI, vol. 11(10), pages 1-35, October.
    8. José Antonio Cava Jiménez & María Genoveva Millán Vázquez de la Torre & Ricardo Hernández Rojas, 2019. "Analysis of the Tourism Demand for Iberian Ham Routes in Andalusia (Southern Spain): Tourist Profile," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    9. Diana C. Pérez-Bustamante Yábar & Juan José García-Machado, 2025. "Competences that affect the gastronomic entrepreneur for a proper business management," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-34, December.

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