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How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory

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  • Kim, Song-min

Abstract

Monopolistic media platforms (MMPs) are increasingly prominent in the global Internet media industry due to the lock-in effect of the network economy. A MMP is capable of offering great utilities to its users and content providers (CPs) because such parties do not need to access multiple Internet media platforms to find their trading partners. However, a MMP operator (MMPO) can have a significant negative impact upon social welfare whenever it attempts to maximize profits via abuses of its own monopolistic power.

Suggested Citation

  • Kim, Song-min, 2016. "How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory," Telecommunications Policy, Elsevier, vol. 40(9), pages 899-918.
    • Handle: RePEc:eee:telpol:v:40:y:2016:i:9:p:899-918
    DOI: 10.1016/j.telpol.2016.07.001
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    4. Lee, Searom & Lee, Sang Yup & Ryu, Min Ho, 2019. "How much are sellers willing to pay for the features offered by their e-commerce platform?," Telecommunications Policy, Elsevier, vol. 43(10).
    5. Lihua Jiang & Wei Chen & Shichang Lu & Zhaoxiang Chen, 2022. "Regulatory Effect on Information Sharing of Industrial Internet Platforms Based on Three Differentiated Game Scenarios," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    6. Wang, Shiying & Chen, Huimiao & Wu, Desheng, 2019. "Regulating platform competition in two-sided markets under the O2O era," International Journal of Production Economics, Elsevier, vol. 215(C), pages 131-143.

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