IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v68y2022ics0160791x22000070.html
   My bibliography  Save this article

Influence of mobile phone and internet technology on income of rural farmers: Evidence from Khyber Pakhtunkhwa Province, Pakistan

Author

Listed:
  • Khan, Nawab
  • Ray, Ram L.
  • Zhang, Shemei
  • Osabuohien, Evans
  • Ihtisham, Muhammad

Abstract

Mobile phone and Internet technology usage (MPITU) in organizational systems are rapidly escalating. MPITU has advanced agricultural structures and has considerably revolutionized agricultural activities to enhance smart agriculture. The main objective of this research was to effectively evaluate the impact of MPITU on the selection of sales productivity and marketing channels and examine if MPITU helps increase the incomes of growers. It is crucial to understand whether MPITU can ultimately increase the incomes of rural farmers. This study used data set of 580 wheat growers from four districts in the Khyber Pakhtunkhwa Province (KPK) of Pakistan. We used propensity score matching (PSM), ordinary least squares (OLS), and Heckman's two-step regression (HTSR) techniques to achieve the research goals. The larger the MPITU, the more substantial and positive the impact on agricultural income. After applying the PSM and Heckman regression methods, it was found that MPITU significantly improved the efficiency of selecting sales channels. Its impact on agricultural profits was also leading (about 41%), with support and non-agricultural profits exceeding 31%. Finally, the results showed a significant impact of the choice of favorable auction and marketing channels on the rural farmer’s income. It is recommended that government and non-governmental organizations improve the rural and agricultural development policies. In addition, the authorities should expand MPITU training services for farmers, including wheat growers, which may help improve growers' ability to increase agricultural productivity and household income.

Suggested Citation

  • Khan, Nawab & Ray, Ram L. & Zhang, Shemei & Osabuohien, Evans & Ihtisham, Muhammad, 2022. "Influence of mobile phone and internet technology on income of rural farmers: Evidence from Khyber Pakhtunkhwa Province, Pakistan," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x22000070
    DOI: 10.1016/j.techsoc.2022.101866
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X22000070
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2022.101866?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nawab Khan & Ram L. Ray & Ghulam Raza Sargani & Muhammad Ihtisham & Muhammad Khayyam & Sohaib Ismail, 2021. "Current Progress and Future Prospects of Agriculture Technology: Gateway to Sustainable Agriculture," Sustainability, MDPI, vol. 13(9), pages 1-31, April.
    2. Bunte, Frank H.J., 2009. "Thought for Food: The impact of ICT on agribusiness," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57989, European Association of Agricultural Economists.
    3. Alhassan Abdul-Wakeel Karakara & Evans Osabuohien, 2020. "ICT adoption, competition and innovation of informal firms in West Africa: a comparative study of Ghana and Nigeria," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(3), pages 397-414, June.
    4. Jody Overland & Christopher D. Carroll & David N. Weil, 2000. "Saving and Growth with Habit Formation," American Economic Review, American Economic Association, vol. 90(3), pages 341-355, June.
    5. Prabhu Pingali & Anaka Aiyar & Mathew Abraham & Andaleeb Rahman, 2019. "Transforming Food Systems for a Rising India," Palgrave Studies in Agricultural Economics and Food Policy, Palgrave Macmillan, number 978-3-030-14409-8, November.
    6. Robert T. Jensen, 2010. "Information, efficiency, and welfare in agricultural markets," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 203-216, November.
    7. J. R. Minkoua Nzie & J. C. Bidogeza & Nkwah Azinwi Ngum, 2018. "Mobile Phone Use, Transaction Costs, and Price: Evidence from Rural Vegetable Farmers in Cameroon," Journal of African Business, Taylor & Francis Journals, vol. 19(3), pages 323-342, July.
    8. de Janvry, Alain & Sadoulet, Elisabeth, 2020. "Using agriculture for development: Supply- and demand-side approaches," World Development, Elsevier, vol. 133(C).
    9. Muto, Megumi & Yamano, Takashi, 2009. "The Impact of Mobile Phone Coverage Expansion on Market Participation: Panel Data Evidence from Uganda," World Development, Elsevier, vol. 37(12), pages 1887-1896, December.
    10. S. Trevis Certo & John R. Busenbark & Hyun‐soo Woo & Matthew Semadeni, 2016. "Sample selection bias and Heckman models in strategic management research," Strategic Management Journal, Wiley Blackwell, vol. 37(13), pages 2639-2657, December.
    11. Fischer, Elisabeth & Qaim, Matin, 2012. "Linking Smallholders to Markets: Determinants and Impacts of Farmer Collective Action in Kenya," World Development, Elsevier, vol. 40(6), pages 1255-1268.
    12. Zahid Latif & Wang Lei & Zulfiqar Hussain Pathan & Sikander Hussain & Kaleem Khan, 2018. "Factors affecting diffusion and adoption of information and communication technology among rural users in Khyber Pakhtunkhwa Province, Pakistan," International Journal of Information Technology and Management, Inderscience Enterprises Ltd, vol. 17(4), pages 349-370.
    13. Miguel Hernández-Espallardo & Narciso Arcas-Lario & Gustavo Marcos-Matás, 2013. "Farmers' satisfaction and intention to continue membership in agricultural marketing co-operatives: neoclassical versus transaction cost considerations," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 40(2), pages 239-260, March.
    14. Jialing Yu & Jian Wu, 2018. "The Sustainability of Agricultural Development in China: The Agriculture–Environment Nexus," Sustainability, MDPI, vol. 10(6), pages 1-17, May.
    15. Henderson, Jason R. & Akridge, Jay T. & Dooley, Frank J., 2006. "Internet and e-Commerce Use by Agribusiness Firms: 2004," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 24(1), pages 1-23.
    16. Heidi Kaila & Finn Tarp, 2019. "Can the Internet improve agricultural production? Evidence from Viet Nam," Agricultural Economics, International Association of Agricultural Economists, vol. 50(6), pages 675-691, November.
    17. Nyaga, Elizabeth Kabura, 2012. "Is ICT in Agricultural Extension Feasible in Enhancing Marketing of Agricultural Produce in Kenya: A Case of Kiambu District," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 51(3), pages 1-12, August.
    18. Patrick Puhani, 2000. "The Heckman Correction for Sample Selection and Its Critique," Journal of Economic Surveys, Wiley Blackwell, vol. 14(1), pages 53-68, February.
    19. Anthony Siaw & Yuansheng Jiang & Martinson Ankrah Twumasi & Wonder Agbenyo, 2020. "The Impact of Internet Use on Income: The Case of Rural Ghana," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    20. Ogutu, Sylvester Ochieng & Okello, Julius Juma & Otieno, David Jakinda, 2014. "Impact of Information and Communication Technology-Based Market Information Services on Smallholder Farm Input Use and Productivity: The Case of Kenya," World Development, Elsevier, vol. 64(C), pages 311-321.
    21. Robert Jensen, 2007. "The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 122(3), pages 879-924.
    22. Nirvikar Singh, 2016. "Information Technology and Its Role in India’s Economic Development: A Review," India Studies in Business and Economics, in: S. Mahendra Dev & P.G. Babu (ed.), Development in India, edition 127, chapter 0, pages 283-312, Springer.
    23. Fuhong Zhang & Apurbo Sarkar & Hongyu Wang, 2021. "Does Internet and Information Technology Help Farmers to Maximize Profit: A Cross-Sectional Study of Apple Farmers in Shandong, China," Land, MDPI, vol. 10(4), pages 1-18, April.
    24. Ljutić, B. Ž. & Đurđević, D. & Đorđević, Z. & Damnjanovic, A., 2016. "Serbian Large Agribusiness Corporations Knocking at the Door of E-Agribusiness Revolution," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(2), pages 1-9, June.
    25. Berger, Thomas, 2001. "Agent-based spatial models applied to agriculture: a simulation tool for technology diffusion, resource use changes and policy analysis," Agricultural Economics, Blackwell, vol. 25(2-3), pages 245-260, September.
    26. Kit Chi Chung & Pauline Fleming & Euan Fleming, 2013. "The impact of information and communication technology on international trade in fruit and vegetables in APEC," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 27(2), pages 117-130, November.
    27. van der Lee, Jan & Oosting, Simon & Klerkx, Laurens & Opinya, Felix & Bebe, Bockline Omedo, 2020. "Effects of proximity to markets on dairy farming intensity and market participation in Kenya and Ethiopia," Agricultural Systems, Elsevier, vol. 184(C).
    28. Mittal, Surabhi, 2012. "Modern ICT for Agricultural Development and Risk Management in Smallholder Agriculture in India," Socioeconomics Program Working Papers 147107, CIMMYT: International Maize and Wheat Improvement Center.
    29. Wanglin Ma & Xiaobing Wang, 2020. "Internet Use, Sustainable Agricultural Practices and Rural Incomes: Evidence from China," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1087-1112, October.
    30. Alemayehu Molla & Konrad Peszynski & Siddhi Pittayachawan, 2010. "The Use of E-Business in Agribusiness: Investigating the Influence of E-Readiness and OTE Factors," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 56-78, January.
    31. Awudu Abdulai & Wallace E. Huffman, 2005. "The Diffusion of New Agricultural Technologies: The Case of Crossbred-Cow Technology in Tanzania," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(3), pages 645-659.
    32. Tran, Thong Anh, 2019. "Land use change driven out-migration: Evidence from three flood-prone communities in the Vietnamese Mekong Delta," Land Use Policy, Elsevier, vol. 88(C).
    33. Min, Shi & Liu, Min & Huang, Jikun, 2020. "Does the application of ICTs facilitate rural economic transformation in China? Empirical evidence from the use of smartphones among farmers," Journal of Asian Economics, Elsevier, vol. 70(C).
    34. Zhu, Xiaoke & Hu, Ruifa & Zhang, Chao & Shi, Guanming, 2021. "Does Internet use improve technical efficiency? Evidence from apple production in China," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    35. Fang Wu & Junhai Ma, 2020. "Evolution Dynamics of Agricultural Internet of Things Technology Promotion and Adoption in China," Discrete Dynamics in Nature and Society, Hindawi, vol. 2020, pages 1-18, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Hepei & Ma, Wanglin & Li, Junpeng & Yang, Wei, 2023. "Can citrus farmers earn more from selling online?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1549-1560.
    2. Nawab Khan & Ram L. Ray & Hazem S. Kassem & Muhammad Ihtisham & Badar Naseem Siddiqui & Shemei Zhang, 2022. "Can Cooperative Supports and Adoption of Improved Technologies Help Increase Agricultural Income? Evidence from a Recent Study," Land, MDPI, vol. 11(3), pages 1-18, March.
    3. Chandio, Abbas Ali & Ozdemir, Dicle & Gokmenoglu, Korhan K. & Usman, Muhammad & Jiang, Yuansheng, 2024. "Digital agriculture for sustainable development in China: The promise of computerization," Technology in Society, Elsevier, vol. 76(C).
    4. Qianhui Ma & Shaofeng Zheng & Peng Deng, 2022. "Impact of Internet Use on Farmers’ Organic Fertilizer Application Behavior under the Climate Change Context: The Role of Social Network," Land, MDPI, vol. 11(9), pages 1-19, September.
    5. Zeng, Miao & Du, Jiang & Zhu, Xiaoyu & Deng, Xin, 2023. "Does internet use drive rural household savings? Evidence from 7825 farmer households in rural China," Finance Research Letters, Elsevier, vol. 57(C).
    6. Chen, Huihui & Li, Peng & Li, Qinghai, 2023. "The impact of science and technology services on agricultural income of rural household: An investigation based on the three northeastern provinces of China," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fuhong Zhang & Apurbo Sarkar & Hongyu Wang, 2021. "Does Internet and Information Technology Help Farmers to Maximize Profit: A Cross-Sectional Study of Apple Farmers in Shandong, China," Land, MDPI, vol. 10(4), pages 1-18, April.
    2. Nawab Khan & Ram L. Ray & Hazem S. Kassem & Farhat Ullah Khan & Muhammad Ihtisham & Shemei Zhang, 2022. "Does the Adoption of Mobile Internet Technology Promote Wheat Productivity? Evidence from Rural Farmers," Sustainability, MDPI, vol. 14(13), pages 1-15, June.
    3. Jung, Suhyun & Rogers, Martha, 2024. "Mobile phone adoption, deforestation, and agricultural land use in Uganda," World Development, Elsevier, vol. 179(C).
    4. Yi Cai & Wene Qi & Famin Yi, 2023. "Smartphone use and willingness to adopt digital pest and disease management: Evidence from litchi growers in rural China," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 131-147, January.
    5. Ma, Wanglin & Zheng, Hongyun, 2021. "Impacts of Smartphone Use on Agrochemical Use Among Wheat Farmers in China: A Heterogeneous Analysis," 2021 Conference, August 17-31, 2021, Virtual 314991, International Association of Agricultural Economists.
    6. Ni Zhuo & Baozhi Li & Qibiao Zhu & Chen Ji, 2023. "Smartphone‐based agricultural extension services and farm incomes: Evidence from Zhejiang Province in China," Review of Development Economics, Wiley Blackwell, vol. 27(3), pages 1383-1402, August.
    7. Wanglin Ma & Hongyun Zheng, 2022. "Heterogeneous impacts of information technology adoption on pesticide and fertiliser expenditures: Evidence from wheat farmers in China," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 66(1), pages 72-92, January.
    8. Zhu, Xiaoke & Hu, Ruifa & Zhang, Chao & Shi, Guanming, 2021. "Does Internet use improve technical efficiency? Evidence from apple production in China," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    9. Qianqian Chen & Chao Zhang & Ruifa Hu & Shengyang Sun, 2022. "Can Information from the Internet Improve Grain Technical Efficiency? New Evidence from Rice Production in China," Agriculture, MDPI, vol. 12(12), pages 1-16, December.
    10. Kahsay, Goytom Abraha & Garcia, Nerea Turreira & Bosselmann, Aske Skovmand, 2023. "Mobile Internet Use and Climate Adaptation: Empirical Evidence from Vietnamese Coffee Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(3), September.
    11. Qianhui Ma & Shaofeng Zheng & Peng Deng, 2022. "Impact of Internet Use on Farmers’ Organic Fertilizer Application Behavior under the Climate Change Context: The Role of Social Network," Land, MDPI, vol. 11(9), pages 1-19, September.
    12. Eduardo Nakasone & Maximo Torero, 2016. "A text message away: ICTs as a tool to improve food security," Agricultural Economics, International Association of Agricultural Economists, vol. 47(S1), pages 49-59, November.
    13. Melia, Elvis, 2019. "The impact of information and communication technologies on jobs in Africa: a literature review," IDOS Discussion Papers 3/2019, German Institute of Development and Sustainability (IDOS).
    14. Jianxin Guo & Songqing Jin & Lei Chen & Jichun Zhao, 2018. "Impacts of Distance Education on Agricultural Performance and Household Income: Micro-Evidence from Peri-Urban Districts in Beijing," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
    15. Shen, Zhiyang & Wang, Songkai & Boussemart, Jean-Philippe & Hao, Yu, 2022. "Digital transition and green growth in Chinese agriculture," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    16. Uwe Deichmann & Aparajita Goyal & Deepak Mishra, 2016. "Will digital technologies transform agriculture in developing countries?," Agricultural Economics, International Association of Agricultural Economists, vol. 47(S1), pages 21-33, November.
    17. Zeng, Miao & Du, Jiang & Zhu, Xiaoyu & Deng, Xin, 2023. "Does internet use drive rural household savings? Evidence from 7825 farmer households in rural China," Finance Research Letters, Elsevier, vol. 57(C).
    18. Hübler, Michael & Hartje, Rebecca, 2016. "Are smartphones smart for economic development?," Economics Letters, Elsevier, vol. 141(C), pages 130-133.
    19. Wanglin Ma & Andy McKay & Dil B. Rahut & Tetsushi Sonobe, 2023. "An introduction to rural and agricultural development in the digital age," Review of Development Economics, Wiley Blackwell, vol. 27(3), pages 1273-1286, August.
    20. Paunov, Caroline & Rollo, Valentina, 2016. "Has the Internet Fostered Inclusive Innovation in the Developing World?," World Development, Elsevier, vol. 78(C), pages 587-609.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x22000070. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.