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The Use of E-Business in Agribusiness: Investigating the Influence of E-Readiness and OTE Factors

Author

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  • Alemayehu Molla
  • Konrad Peszynski
  • Siddhi Pittayachawan

Abstract

This study explores antecedents to sector based e-business use. Sectoral e-business studies are valuable to understand the absorption of e-business in different economic sectors, the specific challenges of using e-business across different sectors and the potential of different sectors to integrate into the global digital value chain. Drawing from the perceived e-readiness model (PERM) and the Organizational, Technological and Environmental (OTE) framework, an integrated e-business use model is proposed. Data were collected from a survey of firms in the horticulture sector in Australia. Empirical analysis of the integrated model show that e-business use within the horticulture sector is at the initial state of maturity. In terms of the antecedent factors, this research shows that technology competence, financial commitment, perceived environmental e-readiness and organizational size are influential factors that directly affect e-business use. Perceived organizational e-readiness has an indirect influence on e-business use. The implications of these findings to both global IT management and e-business research are discussed. Practitioners such as governments, horticulture associations, growers and growers associations and digital marketplace operators, through understanding these factors affecting e-business use, can make effective decisions to develop their support, capabilities and offerings respectively.

Suggested Citation

  • Alemayehu Molla & Konrad Peszynski & Siddhi Pittayachawan, 2010. "The Use of E-Business in Agribusiness: Investigating the Influence of E-Readiness and OTE Factors," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 56-78, January.
    • Handle: RePEc:taf:ugitxx:v:13:y:2010:i:1:p:56-78
    DOI: 10.1080/1097198X.2010.10856509
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    Cited by:

    1. Krzysztof Borodako & Jadwiga Berbeka & Michał Rudnicki, 2021. "Innovation Orientation in Business Services," Books, Edward Elgar Publishing, number 19897.
    2. Arfan Shahzad & Mohd Syarol Azuan bin Zakaria & Herbert Kotzab & Muhammad Abdul Majid Makki & Aamir Hussain & Julia Fischer, 2023. "Adoption of fourth industrial revolution 4.0 among Malaysian small and medium enterprises (SMEs)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    3. Fuhong Zhang & Apurbo Sarkar & Hongyu Wang, 2021. "Does Internet and Information Technology Help Farmers to Maximize Profit: A Cross-Sectional Study of Apple Farmers in Shandong, China," Land, MDPI, vol. 10(4), pages 1-18, April.
    4. Elisa Giampietri & Samuele Trestini, 2020. "Analysing farmers' intention to adopt web marketing under a technology-organisation-environment perspective: A case study in Italy," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(5), pages 226-233.
    5. Khan, Nawab & Ray, Ram L. & Zhang, Shemei & Osabuohien, Evans & Ihtisham, Muhammad, 2022. "Influence of mobile phone and internet technology on income of rural farmers: Evidence from Khyber Pakhtunkhwa Province, Pakistan," Technology in Society, Elsevier, vol. 68(C).
    6. Vera Pujani & Hardisman & Rima Semiarty & Rebi Fara Handika, 2018. "The Readiness Study of E-Health Adoption Among Regional Public Hospitals; An Empirical Study in Indonesia," International Journal of Health and Medical Sciences, Mohammad A. H. Khan, vol. 4(2), pages 40-47.

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