Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares
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DOI: 10.1007/s10729-008-9053-z
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Cited by:
- Ruiz-Conde, Enar & Wieringa, Jaap E. & Leeflang, Peter S.H., 2014. "Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 49-63.
- Füsun Gönül & Franklin Carter, 2010. "Impact of e-detailing on the number of new prescriptions," Health Care Management Science, Springer, vol. 13(2), pages 101-111, June.
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Keywords
Antibiotic; Genetic algorithm; Partial least squares; Neural networks; Optimization; Physicians’ prescribing behavior; Pharmaceutical promotion; Promotional effectiveness; Promotion effects; Promotional spending;All these keywords.
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