IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v189y2023ics0040162523000690.html
   My bibliography  Save this article

Can autonomy level and anthropomorphic characteristics affect public acceptance and trust towards shared autonomous vehicles?

Author

Listed:
  • Wu, Min
  • Wang, Nanxi
  • Yuen, Kum Fai

Abstract

Shared autonomous vehicles (SAVs) are revolutionizing the future of urban mobility. This study aims to investigate the effects of artificial intelligence (i.e., autonomy level and anthropomorphic characteristics), human-related, environmental, and societal factors on public trust and acceptance. Structural equation modelling is used to analyze a valid survey sample of 451 participants. Results show that autonomy level can both directly and indirectly (via trust) increase public acceptance; Whereas, anthropomorphic characteristics cannot directly affect public acceptance, but can indirectly increase their acceptance via trust. The other human-related, environmental, and societal factors also positively contribute to public acceptance. Additionally, moderators, including age, gender, income, housing size, COVID-19 history, shared mobility experience, vehicle ownership, and driving experience are also examined. In theory, this study contextualizes the trust-in-automation three-factor model, UTAUT model, and trust theory and includes two domain-specific constructs (i.e., SAV anthropomorphism and SAV autonomy) to study public trust and acceptance towards SAVs. In practice, this study suggests the incorporation of some anthropomorphic features and relatively high autonomy level in SAVs to build public trust and acceptance.

Suggested Citation

  • Wu, Min & Wang, Nanxi & Yuen, Kum Fai, 2023. "Can autonomy level and anthropomorphic characteristics affect public acceptance and trust towards shared autonomous vehicles?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    • Handle: RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000690
    DOI: 10.1016/j.techfore.2023.122384
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162523000690
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2023.122384?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Merfeld, Katrin & Wilhelms, Mark-Philipp & Henkel, Sven & Kreutzer, Karin, 2019. "Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 66-81.
    2. Javier Turienzo & Pablo Cabanelas & Jesús F. Lampón, 2022. "The Mobility Industry Trends Through the Lens of the Social Analysis: A Multi-Level Perspective Approach," SAGE Open, , vol. 12(1), pages 21582440211, January.
    3. Rusul Abduljabbar & Hussein Dia & Sohani Liyanage & Saeed Asadi Bagloee, 2019. "Applications of Artificial Intelligence in Transport: An Overview," Sustainability, MDPI, vol. 11(1), pages 1-24, January.
    4. Hazem Rasheed Gaber & Ahmed Mousa Elsamadicy, 2021. "What drives customers to continue using ride-sharing apps during the COVID-19 pandemic? The case of Uber in Egypt," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1944009-194, January.
    5. Fagnant, Daniel J. & Kockelman, Kara, 2015. "Preparing a nation for autonomous vehicles: opportunities, barriers and policy recommendations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 77(C), pages 167-181.
    6. Xusen Cheng & Linlin Su & Xin (Robert) Luo & Jose Benitez & Shun Cai, 2022. "The good, the bad, and the ugly: impact of analytics and artificial intelligence-enabled personal information collection on privacy and participation in ridesharing," European Journal of Information Systems, Taylor & Francis Journals, vol. 31(3), pages 339-363, May.
    7. Lars Meyer-Waarden & Julien Cloarec, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Post-Print hal-03385891, HAL.
    8. Peng Jing & Gang Xu & Yuexia Chen & Yuji Shi & Fengping Zhan, 2020. "The Determinants behind the Acceptance of Autonomous Vehicles: A Systematic Review," Sustainability, MDPI, vol. 12(5), pages 1-26, February.
    9. Sheehan, Ben & Jin, Hyun Seung & Gottlieb, Udo, 2020. "Customer service chatbots: Anthropomorphism and adoption," Journal of Business Research, Elsevier, vol. 115(C), pages 14-24.
    10. Park, Jungkun & Hong, EunPyo & Le, Hoang TPM, 2021. "Adopting autonomous vehicles: The moderating effects of demographic variables," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    11. Hu, Qian & Lu, Yaobin & Pan, Zhao & Gong, Yeming & Yang, Zhilin, 2021. "Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants," International Journal of Information Management, Elsevier, vol. 56(C).
    12. Qian Hu & Yaobin Lu & Zhao Pan & Yeming Gong & Zhiling Yang, 2021. "Can AI artifacts influence human cognition? : The effects of artificial autonomy in intelligent personal assistants," Post-Print hal-03188233, HAL.
    13. Chi-Yo Huang & Yu-Sheng Kao, 2015. "UTAUT2 Based Predictions of Factors Influencing the Technology Acceptance of Phablets by DNP," Mathematical Problems in Engineering, Hindawi, vol. 2015, pages 1-23, August.
    14. Wenjuan Fan & Jingnan Liu & Shuwan Zhu & Panos M. Pardalos, 2020. "Investigating the impacting factors for the healthcare professionals to adopt artificial intelligence-based medical diagnosis support system (AIMDSS)," Annals of Operations Research, Springer, vol. 294(1), pages 567-592, November.
    15. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    16. Curtale, Riccardo & Liao, Feixiong & van der Waerden, Peter, 2021. "User acceptance of electric car-sharing services: The case of the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 266-282.
    17. Paddeu, Daniela & Shergold, Ian & Parkhurst, Graham, 2020. "The social perspective on policy towards local shared autonomous vehicle services (LSAVS)," Transport Policy, Elsevier, vol. 98(C), pages 116-126.
    18. Daniel J. Fagnant & Kara M. Kockelman, 2018. "Dynamic ride-sharing and fleet sizing for a system of shared autonomous vehicles in Austin, Texas," Transportation, Springer, vol. 45(1), pages 143-158, January.
    19. Adnan, Nadia & Md Nordin, Shahrina & bin Bahruddin, Mohamad Ariff & Ali, Murad, 2018. "How trust can drive forward the user acceptance to the technology? In-vehicle technology for autonomous vehicle," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 819-836.
    20. Golossenko, Artyom & Pillai, Kishore Gopalakrishna & Aroean, Lukman, 2020. "Seeing brands as humans: Development and validation of a brand anthropomorphism scale," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 737-755.
    21. Amalia Polydoropoulou & Ioannis Tsouros & Nikolas Thomopoulos & Cristina Pronello & Arnór Elvarsson & Haraldur Sigþórsson & Nima Dadashzadeh & Kristina Stojmenova & Jaka Sodnik & Stelios Neophytou & D, 2021. "Who Is Willing to Share Their AV? Insights about Gender Differences among Seven Countries," Sustainability, MDPI, vol. 13(9), pages 1-19, April.
    22. Meyer-Waarden, Lars & Cloarec, Julien, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Technovation, Elsevier, vol. 109(C).
    23. Lavieri, Patrícia S. & Bhat, Chandra R., 2019. "Modeling individuals’ willingness to share trips with strangers in an autonomous vehicle future," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 242-261.
    24. Natasha Merat & Ruth Madigan & Sina Nordhoff, 2017. "Human Factors, User Requirements, and User Acceptance of Ride-Sharing in Automated Vehicles," International Transport Forum Discussion Papers 2017/10, OECD Publishing.
    25. Innocenti, Stefania & Golin, Marta, 2022. "Human capital investment and perceived automation risks: Evidence from 16 countries," Journal of Economic Behavior & Organization, Elsevier, vol. 195(C), pages 27-41.
    26. Clark, Ben & Lyons, Glenn & Chatterjee, Kiron, 2016. "Understanding the process that gives rise to household car ownership level changes," Journal of Transport Geography, Elsevier, vol. 55(C), pages 110-120.
    27. Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.
    28. Cláudia A. Soares Machado & Nicolas Patrick Marie De Salles Hue & Fernando Tobal Berssaneti & José Alberto Quintanilha, 2018. "An Overview of Shared Mobility," Sustainability, MDPI, vol. 10(12), pages 1-21, November.
    29. Shaw, Norman & Sergueeva, Ksenia, 2019. "The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value," International Journal of Information Management, Elsevier, vol. 45(C), pages 44-55.
    30. Webb, Jeremy & Wilson, Clevo & Kularatne, Thamarasi, 2019. "Will people accept shared autonomous electric vehicles? A survey before and after receipt of the costs and benefits," Economic Analysis and Policy, Elsevier, vol. 61(C), pages 118-135.
    31. Netemeyer, Richard G. & Burton, Scott & Johnston, Mark W., 1995. "A Nested Comparison of Four Models of the Consequences of Role Perception Variables," Organizational Behavior and Human Decision Processes, Elsevier, vol. 61(1), pages 77-93, January.
    32. Pan, Carrie H. & Pirinsky, Christo A., 2015. "Social Influence in the Housing Market," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 50(4), pages 757-779, August.
    33. Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2024. "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    2. Feng, Zhongxiang & Gao, Ya & Zhu, Dianchen & Chan, Ho-Yin & Zhao, Mingming & Xue, Rui, 2024. "Impact of risk perception and trust in autonomous vehicles on pedestrian crossing decision: Navigating the social-technological intersection with the ICLV model," Transport Policy, Elsevier, vol. 152(C), pages 71-86.
    3. Sumitkumar, Rathor & Al-Sumaiti, Ameena Saad, 2024. "Shared autonomous electric vehicle: Towards social economy of energy and mobility from power-transportation nexus perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 197(C).
    4. Ho, Shirley S. & Cheung, Justin C., 2024. "Trust in artificial intelligence, trust in engineers, and news media: Factors shaping public perceptions of autonomous drones through UTAUT2," Technology in Society, Elsevier, vol. 77(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wu, Min & Yuen, Kum Fai, 2023. "Initial trust formation on shared autonomous vehicles: Exploring the effects of personality-, transfer- and performance-based stimuli," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).
    2. Foroughi, Behzad & Nhan, Pham Viet & Iranmanesh, Mohammad & Ghobakhloo, Morteza & Nilashi, Mehrbakhsh & Yadegaridehkordi, Elaheh, 2023. "Determinants of intention to use autonomous vehicles: Findings from PLS-SEM and ANFIS," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    3. Nastjuk, Ilja & Herrenkind, Bernd & Marrone, Mauricio & Brendel, Alfred Benedikt & Kolbe, Lutz M., 2020. "What drives the acceptance of autonomous driving? An investigation of acceptance factors from an end-user's perspective," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    4. Koh, Le Yi & Yuen, Kum Fai, 2023. "Public acceptance of autonomous vehicles: Examining the joint influence of perceived vehicle performance and intelligent in-vehicle interaction quality," Transportation Research Part A: Policy and Practice, Elsevier, vol. 178(C).
    5. Paddeu, Daniela & Shergold, Ian & Parkhurst, Graham, 2020. "The social perspective on policy towards local shared autonomous vehicle services (LSAVS)," Transport Policy, Elsevier, vol. 98(C), pages 116-126.
    6. Li, Dun & Huang, Youlin & Qian, Lixian, 2022. "Potential adoption of robotaxi service: The roles of perceived benefits to multiple stakeholders and environmental awareness," Transport Policy, Elsevier, vol. 126(C), pages 120-135.
    7. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    8. Zarbakhshnia, Navid & Ma, Zhenliang, 2024. "Critical success factors for the adoption of AVs in sustainable urban transportation," Transport Policy, Elsevier, vol. 156(C), pages 62-76.
    9. Vij, Akshay & Ryan, Stacey & Sampson, Spring & Harris, Susan, 2020. "Consumer preferences for on-demand transport in Australia," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 823-839.
    10. Feess, Eberhard & Muehlheusser, Gerd, 2024. "Autonomous Vehicles: Moral dilemmas and adoption incentives," Transportation Research Part B: Methodological, Elsevier, vol. 181(C).
    11. Noruzoliaee, Mohamadhossein & Zou, Bo, 2022. "One-to-many matching and section-based formulation of autonomous ridesharing equilibrium," Transportation Research Part B: Methodological, Elsevier, vol. 155(C), pages 72-100.
    12. Chenyu Gu & Yu Zhang & Linhao Zeng, 2024. "Exploring the mechanism of sustained consumer trust in AI chatbots after service failures: a perspective based on attribution and CASA theories," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    13. Amalia Polydoropoulou & Ioannis Tsouros & Nikolas Thomopoulos & Cristina Pronello & Arnór Elvarsson & Haraldur Sigþórsson & Nima Dadashzadeh & Kristina Stojmenova & Jaka Sodnik & Stelios Neophytou & D, 2021. "Who Is Willing to Share Their AV? Insights about Gender Differences among Seven Countries," Sustainability, MDPI, vol. 13(9), pages 1-19, April.
    14. Gurumurthy, Krishna Murthy & Kockelman, Kara M., 2020. "Modeling Americans’ autonomous vehicle preferences: A focus on dynamic ride-sharing, privacy & long-distance mode choices," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    15. Rongbin Yang & Santoso Wibowo, 2022. "User trust in artificial intelligence: A comprehensive conceptual framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2053-2077, December.
    16. Yavuz, Yigit Can, 2024. "Exploring university students’ acceptability of autonomous vehicles and urban air mobility," Journal of Air Transport Management, Elsevier, vol. 115(C).
    17. Ljubi, Klara & Groznik, Aleš, 2023. "Role played by social factors and privacy concerns in autonomous vehicle adoption," Transport Policy, Elsevier, vol. 132(C), pages 1-15.
    18. Wang, Jinghui & Yang, Hao, 2023. "Low carbon future of vehicle sharing, automation, and electrification: A review of modeling mobility behavior and demand," Renewable and Sustainable Energy Reviews, Elsevier, vol. 177(C).
    19. Gao, Wei & Jiang, Ning & Guo, Qingqing, 2023. "How do virtual streamers affect purchase intention in the live streaming context? A presence perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    20. Gurumurthy, Krishna Murthy & Kockelman, Kara M., 2022. "Dynamic ride-sharing impacts of greater trip demand and aggregation at stops in shared autonomous vehicle systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 160(C), pages 114-125.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:189:y:2023:i:c:s0040162523000690. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.