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Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

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  • Rizvanović, Belma
  • Zutshi, Aneesh
  • Grilo, Antonio
  • Nodehi, Tahereh

Abstract

The contemporary market positions digital marketing as a powerful mediator between efficient digital interaction, data interpretation opportunities, and business growth, while extending its impact potential to tackle different growth challenges.

Suggested Citation

  • Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    • Handle: RePEc:eee:tefoso:v:186:y:2023:i:pa:s0040162522006497
    DOI: 10.1016/j.techfore.2022.122128
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    4. Dzikri Firmansyah Hakam & Fajar Nurrohman Haryadi & Harry Indrawan & Muhammad Hanri & Lazuardi Imani Hakam & Ova Kurniawan & Andreas Putro Purnomoadi, 2024. "Analyzing Current Trends in Career Choices and Employer Branding from the Perspective of Millennials within the Indonesian Energy Sector," Energies, MDPI, vol. 17(11), pages 1-25, May.
    5. Shams, Riad & Chatterjee, Sheshadri & Chaudhuri, Ranjan, 2024. "Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand," Journal of Business Research, Elsevier, vol. 179(C).
    6. Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).

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