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Business model development in IT startups – the role of scarcity and personalization in generating user feedback

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  • Koch, Oliver Francis

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  • Koch, Oliver Francis, 2015. "Business model development in IT startups – the role of scarcity and personalization in generating user feedback," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 73893, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:73893
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/73893/
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    Cited by:

    1. Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    2. Alena Buchalcevová & Tomáš Mysliveček, 2016. "Lean Startup and Lean Canvas Using for Innovative Product Development [Využití metody Lean Startup a nástroje Lean Canvas pro vývoj inovativního produktu]," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2016(1), pages 18-33.

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