IDEAS home Printed from https://ideas.repec.org/a/eee/jrpoli/v86y2023ipas0301420723009169.html
   My bibliography  Save this article

Role of E-marketing of mineral products in achieving sustainability

Author

Listed:
  • Wei, Jiping
  • Zhou, Jing
  • Cheng, Zhangfan

Abstract

This paper seeks to assess the determinants that play a pivotal role in the effectiveness of e-marketing strategies promoting environmentally sustainable mineral products. The assessment draws upon insights from a survey encompassing 150 experts within China's solar, wind, and hydropower sectors. Through rigorous statistical analysis, several critical success factors (CSFs) were identified, notably encompassing “Sustainable Literacy,” “Digital Literacy,” “Government Incentives for Green Mineral Adoption,” “Demonstration of Energy Savings,” “Economic Stability,” and “Political Stability.” Interestingly, distinct sectors demonstrated nuanced priorities. Experts in the solar domain accentuated the significance of “Sustainable Literacy” and “Government Support,” while those in the wind sector placed higher importance on “Digital Literacy” and “Demonstration of Energy Savings.” Conversely, hydropower experts underscored “Government Support” and “Demonstration of Energy Savings.” Utilizing the Factor Analysis technique, these CSFs were consolidated into two primary categories: the “Social Sustainability Factor” and the “Economic Aspect.” Furthermore, strategic recommendations are put forth to bolster e-marketing initiatives. These include advocating for an Education for Sustainable Development program, implementing an ICT Inclusion Policy, mitigating mineral poverty, and nurturing ICT infrastructure through targeted incentives and support for device acquisition.

Suggested Citation

  • Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023. "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, vol. 86(PA).
    • Handle: RePEc:eee:jrpoli:v:86:y:2023:i:pa:s0301420723009169
    DOI: 10.1016/j.resourpol.2023.104205
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0301420723009169
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.resourpol.2023.104205?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Farhad Taghizadeh-Hesary & Ehsan Rasoulinezhad & Han Phoumin, 2022. "Ways to achieve universal access to sustainable electricity in Southeast Asia," Economic Change and Restructuring, Springer, vol. 55(4), pages 2031-2050, November.
    2. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    3. Naoyuki Yoshino & Ehsan Rasoulinezhad & Han Phoumin & Farhad Taghizadeh-Hesary, 2023. "SMEs and carbon neutrality in ASEAN: the need to revisit sustainability policies," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 36(2), pages 2177180-217, December.
    4. Fernandes, Semila & Panda, Rajesh & Venkatesh, V.G. & Swar, Biranchi Narayan & Shi, Yangyan, 2022. "Measuring the impact of online reviews on consumer purchase decisions – A scale development study," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Abbas, Jawad & Wang, Lisu & Ben Belgacem, Samira & Pawar, Puja Sunil & Najam, Hina & Abbas, Jaffar, 2023. "Investment in renewable energy and electricity output: Role of green finance, environmental tax, and geopolitical risk: Empirical evidence from China," Energy, Elsevier, vol. 269(C).
    6. Dwivedi, Yogesh K. & Ismagilova, Elvira & Hughes, D. Laurie & Carlson, Jamie & Filieri, Raffaele & Jacobson, Jenna & Jain, Varsha & Karjaluoto, Heikki & Kefi, Hajer & Krishen, Anjala S. & Kumar, Vikra, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, Elsevier, vol. 59(C).
    7. Hueting, Roefie, 1990. "The Brundtland report : A matter of conflicting goals," Ecological Economics, Elsevier, vol. 2(2), pages 109-117, June.
    8. Bei, Jinlan & Wang, Chunyu, 2023. "Renewable energy resources and sustainable development goals: Evidence based on green finance, clean energy and environmentally friendly investment," Resources Policy, Elsevier, vol. 80(C).
    9. Yolcan, Oguz Ozan, 2023. "World energy outlook and state of renewable energy: 10-Year evaluation," Innovation and Green Development, Elsevier, vol. 2(4).
    10. Raza, Muhammad Ali & Yousif, Muhammad & Hassan, Muhammad & Numan, Muhammad & Abbas Kazmi, Syed Ali, 2023. "Site suitability for solar and wind energy in developing countries using combination of GIS- AHP; a case study of Pakistan," Renewable Energy, Elsevier, vol. 206(C), pages 180-191.
    11. Tolstoy, Daniel & Nordman, Emilia Rovira & Vu, Uyen, 2022. "The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs," International Business Review, Elsevier, vol. 31(3).
    12. Ye, Xiang & Rasoulinezhad, Ehsan, 2023. "Assessment of impacts of green bonds on renewable energy utilization efficiency," Renewable Energy, Elsevier, vol. 202(C), pages 626-633.
    13. Chundakkadan, Radeef & Sasidharan, Subash, 2023. "The role of government support on E-commerce and firm innovation during pandemic crisis," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 904-913.
    14. Shang, Yunfeng & Lian, Yi & Chen, Hui & Qian, Fangbin, 2023. "The impacts of energy resource and tourism on green growth: Evidence from Asian economies," Resources Policy, Elsevier, vol. 81(C).
    15. Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    16. Linhai Zhao & Ehsan Rasoulinezhad, 2023. "How Has The Coronavirus Outbreak Affected Economic Poverty In Different Asian Regions?," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 68(04), pages 1091-1113, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ma, Hongchao & Zhang, Haonan, 2024. "Can green energy expansion develop the mineral resource market in East Asia?," Resources Policy, Elsevier, vol. 90(C).
    2. Xu, Yuecheng & Shang, Yunfeng, 2023. "Emission taxation and sustainability in the mineral resources industry," Resources Policy, Elsevier, vol. 86(PB).
    3. Li, Xiang & Tong, Xiuyu, 2024. "Fostering green growth in Asian developing economies: The role of good governance in mitigating the resource curse," Resources Policy, Elsevier, vol. 90(C).
    4. Chen, Xia & Ding, Haiyang, 2023. "Assessment of green economic development through the impacts of fossil fuels resources and education in China," Resources Policy, Elsevier, vol. 85(PB).
    5. Qu, Xueping & Xu, Aidi, 2023. "Ways to promote investments in sustainable energy utilities in the central Asian regional economic cooperation program region," Utilities Policy, Elsevier, vol. 84(C).
    6. Xiangyu Du & Wuyang Xie & Weimin Guan, 2024. "RETRACTED ARTICLE: Energy transition in sport and public facilities: pioneering sustainable economic pathways," Economic Change and Restructuring, Springer, vol. 57(2), pages 1-16, April.
    7. Yiping Zheng & Qinyu Xu & Qianrong Wang, 2024. "RETRACTED ARTICLE: How is energy transition shaping a path to common prosperity and sustainable economic growth?," Economic Change and Restructuring, Springer, vol. 57(2), pages 1-16, April.
    8. Huimin Jia & Yanqiu Wu, 2024. "RETRACTED ARTICLE: Sustainable energy utility investment role in energy transformation progress: case of Mongolia," Economic Change and Restructuring, Springer, vol. 57(2), pages 1-16, April.
    9. Zhao, Zhihua & Xing, Zhenjiang, 2024. "Gold mining, corporate business management, and green growth in Asia," Resources Policy, Elsevier, vol. 89(C).
    10. Cheng, Xuanmei & Chen, Kanxiang & Su, Yuxin, 2023. "Green innovation in oil and gas exploration and production for meeting the sustainability goals," Resources Policy, Elsevier, vol. 87(PA).
    11. Zhou, Hailing & Liu, Ji, 2023. "Digitalization of the economy and resource efficiency for meeting the ESG goals," Resources Policy, Elsevier, vol. 86(PA).
    12. Xue, Sufang & Jiang, Yajing & Wei, Qiang, 2024. "Green financial accounting and transition in the mining sector in emerging economies," Resources Policy, Elsevier, vol. 89(C).
    13. Mao, Qian & Ma, Xinyuan & Sun, Yunpeng, 2023. "Study of impacts of blockchain technology on renewable energy resource findings," Renewable Energy, Elsevier, vol. 211(C), pages 802-808.
    14. Han Yan & Md. Qamruzzaman & Sylvia Kor, 2023. "Nexus between Green Investment, Fiscal Policy, Environmental Tax, Energy Price, Natural Resources, and Clean Energy—A Step towards Sustainable Development by Fostering Clean Energy Inclusion," Sustainability, MDPI, vol. 15(18), pages 1-25, September.
    15. Dai, Xiajing & Zhang, Junjie, 2024. "China's green development journey through resource rent optimization and green finance policies," Resources Policy, Elsevier, vol. 90(C).
    16. Salokhiddin Avazkhodjaev & Nont Dhiensiri & Farkhod Mukhamedov, 2024. "Does Green Energy Investment Effects on Islamic and Conventional Stock Markets? New Evidence from Advanced Economies," International Journal of Energy Economics and Policy, Econjournals, vol. 14(1), pages 592-602, January.
    17. Aidi Xu & Jie Zhang, 2024. "Utilizing virtual arts in reforming market players’ behavior to invest in sustainability projects," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-9, December.
    18. Liu, Yiou & Yu, Yang & Huang, Yingfei & Guan, Weimin, 2024. "Utilizing the resources efficiency: Evidence from the impacts of media industry and digitalization," Resources Policy, Elsevier, vol. 88(C).
    19. Zhang, Zhian & Tang, Jiayi & Ye, Ziyu, 2023. "New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies," Resources Policy, Elsevier, vol. 87(PB).
    20. Huang, Leping & Zhang, Kuo & Wang, Jingxin & Zhu, Yingfu, 2023. "Examining the interplay of green bonds and fossil fuel markets: The influence of investor sentiments," Resources Policy, Elsevier, vol. 86(PA).

    More about this item

    Keywords

    Green mineral products; Sustainability; e-marketing; Critical success factors; China;
    All these keywords.

    JEL classification:

    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O53 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Asia including Middle East
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jrpoli:v:86:y:2023:i:pa:s0301420723009169. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/30467 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.