IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v80y2024ics0969698924002194.html
   My bibliography  Save this article

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits

Author

Listed:
  • Pang, Hua
  • Ruan, Yang

Abstract

The expeditious proliferation of wireless network technology has caused the widespread integration of mobile short video apps into our daily routines, offering unprecedented opportunities for information dissemination and interactive communication. Despite extensive researches on the interactivity of mobile short video app, there has been a limited focus on understanding the underlying factors that contribute to users' perceived benefits and continuance intention. Leveraging insights from preceding studies, this study develops a conceptual research model that investigates how two distinct facets of interactivity, namely social interactivity and system interactivity, influence users' perceived benefits from mobile short video apps, ultimately impacting their intention to continue using them. This analysis rigorously scrutinizes data garnered from 808 users of mobile short video applications, employing structural equation modeling to validate the proposed hypotheses. The findings conclusively reveal that interactivity significantly affects users’ perceived benefits from mobile short video apps. Moreover, the study elucidates that perceived benefits from these apps are the significant predictors of continuance intention. Furthermore, interactivity could indirectly influence continuance intention via the mediation of perceived benefits. These findings possess the potential not only to augment our comprehension of perceived benefits and continuance intention from the interactivity perspective but also to furnish valuable insights for scholars in the field. The research sheds light on effective methodologies to encourage the adoption of mobile short video applications and to boost user engagement in a society oversaturated with mobile technology.

Suggested Citation

  • Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    • Handle: RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002194
    DOI: 10.1016/j.jretconser.2024.103923
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698924002194
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.103923?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kalloniatis, Alexander C. & McLennan-Smith, Timothy A. & Roberts, Dale O., 2020. "Modelling distributed decision-making in Command and Control using stochastic network synchronisation," European Journal of Operational Research, Elsevier, vol. 284(2), pages 588-603.
    2. Pang, Hua & Zhang, Kaige, 2024. "Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Lian, Ying & Tang, Huiting & Xiang, Mengting & Dong, Xuefan, 2024. "Public attitudes and sentiments toward ChatGPT in China: A text mining analysis based on social media," Technology in Society, Elsevier, vol. 76(C).
    4. So Young Bae & Po-Ju Chang, 2021. "The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards ‘untact’ tourism in South Korea during the first wave of the pandemic (March 2020)," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(7), pages 1017-1035, April.
    5. Y. Dwivedi & E. Ismagilova & L. Hughes & J. Carlson & R. Filieri & J. Jacobson & V. Jain & H. Karjaluoto & H. Kefi & A. S. Krishen & V. Kumar & M. Rahman & R. Raman & P. Rauschnabel & J. Rowley & J. S, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," Post-Print hal-04713688, HAL.
    6. Kumar, Anand & Bala, Pradip Kumar & Chakraborty, Shibashish & Behera, Rajat Kumar, 2024. "Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Chao, Xiangrui & Kou, Gang & Peng, Yi & Viedma, Enrique Herrera, 2021. "Large-scale group decision-making with non-cooperative behaviors and heterogeneous preferences: An application in financial inclusion," European Journal of Operational Research, Elsevier, vol. 288(1), pages 271-293.
    8. Pang, Hua & Ruan, Yang, 2023. "Can information and communication overload influence smartphone app users' social network exhaustion, privacy invasion and discontinuance intention? A cognition-affect-conation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    9. Yi-Man Teng & Kun-Shan Wu, 2019. "Sustainability Development in Hospitality: The Effect of Perceived Value on Customers’ Green Restaurant Behavioral Intention," Sustainability, MDPI, vol. 11(7), pages 1-13, April.
    10. Pang, Hua & Ruan, Yang & Zhang, Kaige, 2024. "Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    11. Neeraj Singh & Kushankur Dey, 2023. "A typology of agricultural market information systems and its dimensions: Case studies of digital platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    12. Agarwal, Reeti & Mehrotra, Ankit & Sharma, Veenu & Papa, Armando & Malibari, Areej, 2023. "Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    13. Wu, Ruijuan & Li, Peiyu, 2023. "Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    14. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Sharing economy platforms: An equity theory perspective on reciprocity and commitment," Journal of Business Research, Elsevier, vol. 127(C), pages 151-166.
    15. Lo, Pei-San & Dwivedi, Yogesh K. & Wei-Han Tan, Garry & Ooi, Keng-Boon & Cheng-Xi Aw, Eugene & Metri, Bhimaraya, 2022. "Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis," Journal of Business Research, Elsevier, vol. 147(C), pages 325-337.
    16. Hye Jin Sung & Hyeon Mo Jeon, 2020. "Untact: Customer’s Acceptance Intention toward Robot Barista in Coffee Shop," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    17. S, Sreejesh & Paul, Justin & Strong, Carolyn & Pius, Jose, 2020. "Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism," International Journal of Information Management, Elsevier, vol. 54(C).
    18. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    19. Capestro, Mauro & Rizzo, Cristian & Kliestik, Tomas & Peluso, Alessandro M. & Pino, Giovanni, 2024. "Enabling digital technologies adoption in industrial districts: The key role of trust and knowledge sharing," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    20. Hsu, Wen-Chin & Lee, Mu-Heng & Zheng, Kai-Wen, 2024. "From virtual to reality: The power of augmented reality in triggering impulsive purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    21. Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    22. Chaoyu Yin & Yihan Huang & Daehwan Kim & Kyungun Kim, 2023. "The Effect of Esports Content Attributes on Viewing Flow and Well-Being: A Focus on the Moderating Effect of Esports Involvement," Sustainability, MDPI, vol. 15(16), pages 1-22, August.
    23. Zhou, Liying & Jin, Fei & Wu, Banggang & Chen, Zhi & Wang, Cheng Lu, 2023. "Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions," Journal of Business Research, Elsevier, vol. 158(C).
    24. Sun, Yunpeng & Jia, Ruoya & Razzaq, Asif & Bao, Qun, 2024. "Social network platforms and climate change in China: Evidence from TikTok," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    25. Soren, Anup Anurag & Chakraborty, Shibashish, 2023. "The formation of habit and word-of-mouth intention of over-the-top platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    26. Xiaowei Chen & Zainuddin Ibrahim, 2023. "A Comprehensive Study of Emotional Responses in AI-Enhanced Interactive Installation Art," Sustainability, MDPI, vol. 15(22), pages 1-22, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bellary, Sreevatsa & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Kumari, Vandana & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    3. Pang, Hua & Ruan, Yang & Zhang, Kaige, 2024. "Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Soren, Anup Anurag & Chakraborty, Shibashish, 2024. "Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Abbasi, Amir Zaib & Qummar, Hamza & Bashir, Shahid & Aziz, Shahab & Ting, Ding Hooi, 2024. "Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    6. Kim, Yanghee & Oyunbold, Bodibold & Roh, Taewoo, 2024. "Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    7. Zhucheng Shao & Jessica Sze Yin Ho & Garry Wei-Han Tan & Keng-Boon Ooi & Prianka Sarker & Yogesh K. Dwivedi, 2024. "How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 593-615, November.
    8. Zhao, Xiangqi & Huang, Zhe, 2024. "A method for exploring consumer satisfaction factors using online reviews: A study on anti-cold drugs," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    9. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    10. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    11. Gallin, Steffie & Portes, Audrey, 2024. "Online shopping: How can algorithm performance expectancy enhance impulse buying?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    12. Saleem, Tayyaba & Talpur, Qurat-ul-ain & Ishaq, Muhammad Ishtiaq & Raza, Ali & Junaid, Muhammad, 2024. "Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    13. Shang, Yunfeng & Zong, Yi, 2024. "Role of e-commerce for promoting sustainability in the mining sector," Resources Policy, Elsevier, vol. 90(C).
    14. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    15. Ma, Hongchao & Zhang, Haonan, 2024. "Can green energy expansion develop the mineral resource market in East Asia?," Resources Policy, Elsevier, vol. 90(C).
    16. Arun T. M. & Puneet Kaur & Alberto Ferraris & Amandeep Dhir, 2021. "What motivates the adoption of green restaurant products and services? A systematic review and future research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2224-2240, May.
    17. Gallego-Losada, María-Jesús & Montero-Navarro, Antonio & García-Abajo, Elisa & Gallego-Losada, Rocío, 2023. "Digital financial inclusion. Visualizing the academic literature," Research in International Business and Finance, Elsevier, vol. 64(C).
    18. Luo, Xi & Cheah, Jun-Hwa & Hollebeek, Linda D. & Lim, Xin-Jean, 2024. "Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    19. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    20. Rehman, Anis ur & Behera, Rajat Kumar & Islam, Md. Saiful & Abbasi, Faraz Ahmad & Imtiaz, Asma, 2024. "Assessing the usage of ChatGPT on life satisfaction among higher education students: The moderating role of subjective health," Technology in Society, Elsevier, vol. 78(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002194. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.