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From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD

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  • Sakellariou, Evy
  • Karantinou, Kalipso
  • Goffin, Keith

Abstract

•Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights.•This mode adopts both an emic and an etic research perspective that complement each other.•User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.

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  • Sakellariou, Evy & Karantinou, Kalipso & Goffin, Keith, 2020. "From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    • Handle: RePEc:eee:tefoso:v:153:y:2020:i:c:s0040162518310874
    DOI: 10.1016/j.techfore.2019.119873
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    References listed on IDEAS

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    1. Volker Bilgram & Alexander Brem & Kai-Ingo Voigt, 2019. "User-centric Innovations in New Product Development — Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-tools," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 7, pages 173-212, World Scientific Publishing Co. Pte. Ltd..
    2. Schweitzer, Nicola & Hofmann, Rupert & Meinheit, Andreas, 2019. "Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 49-65.
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    4. Brem, Alexander & Bilgram, Volker & Marchuk, Anna, 2019. "How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 348-360.
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    Cited by:

    1. Lindgren, Thomas & Pink, Sarah & Fors, Vaike, 2021. "Fore-sighting autonomous driving - An Ethnographic approach," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Wolf, Patricia & Klotz, Ute & Harbo Frederiksen, Marianne, 2024. "Consumer flash fiction: A methodology to support the early sensing of far-future innovation opportunities," Technovation, Elsevier, vol. 133(C).
    3. Sakellariou, Evy & Vecchiato, Riccardo, 2022. "Foresight, sensemaking, and new product development: Constructing meanings for the future," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    4. Xiang, Keheng & Huang, Wei-Jue & Gao, Fan & Lai, Qin, 2022. "COVID-19 prevention in hotels: Ritualized host-guest interactions," Annals of Tourism Research, Elsevier, vol. 93(C).
    5. Sakellariou, Evy & Karantinou, Kalipso & Goffin, Keith, 2021. "Video-ethnography during Covid-19 and beyond: Generating user foresights in a virtual world," Technological Forecasting and Social Change, Elsevier, vol. 169(C).

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