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Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles

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  • Schweitzer, Nicola
  • Hofmann, Rupert
  • Meinheit, Andreas

Abstract

Understanding changing consumer needs is crucial for a company's survival. Particularly in the context of vehicle autonomy, customer insights lay a significant foundation for strategic decision-making of organizations in the automotive industry. This paper outlines how a German car manufacturer explored customer needs in the context of highly automated vehicles (AVs).11Highly automated vehicles (SAE level 3) = highly AVs. by implementing corporate foresight research with visionary customers and how the findings supported the strategic decision-making process of the firm.

Suggested Citation

  • Schweitzer, Nicola & Hofmann, Rupert & Meinheit, Andreas, 2019. "Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 49-65.
    • Handle: RePEc:eee:tefoso:v:144:y:2019:i:c:p:49-65
    DOI: 10.1016/j.techfore.2019.04.004
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