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User-Centric Innovations In New Product Development — Systematic Identification Of Lead Users Harnessing Interactive And Collaborative Online-Tools

Author

Listed:
  • VOLKER BILGRAM

    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

  • ALEXANDER BREM

    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

  • KAI-INGO VOIGT

    (Friedrich-Alexander University of Erlangen-Nuremberg, Lange Gasse 20, 90403 Nuremberg, Germany)

Abstract

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times, companies are trying to alleviate the risk of lacking user-acceptance through opening their innovation processes to external actors, particularly customers. The method of integrating lead users is determined by the effective and systematic identification of leading-edge customers, which is considered to be a critical phase within this approach. With the arrival of Web 2.0 applications, there is a huge potential to improve these selection processes. Our research into online communities and weblogs scrutinised the search criteria in an online environment and revealed the following characteristics as crucial factors for the online identification of lead users: being ahead of a market trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online commitment.

Suggested Citation

  • Volker Bilgram & Alexander Brem & Kai-Ingo Voigt, 2008. "User-Centric Innovations In New Product Development — Systematic Identification Of Lead Users Harnessing Interactive And Collaborative Online-Tools," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(03), pages 419-458.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:03:n:s1363919608002096
    DOI: 10.1142/S1363919608002096
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    References listed on IDEAS

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    1. Bruno S. Frey, 1997. "Not Just for the Money," Books, Edward Elgar Publishing, number 1183.
    2. Schulz, Celine, 2006. "The Secret to Successful User Communities: An Analysis of Computer Associates’ User Groups," Discussion Papers in Business Administration 1257, University of Munich, Munich School of Management.
    3. Shah, Sonali & Tripsas, Mary, 2004. "When Do User-Innovators Start Firms? Towards a Theory of User Entrepreneurship," Working Papers 04-0106, University of Illinois at Urbana-Champaign, College of Business.
    4. Schild, Katharina & Herstatt, Cornelius & Lüthje, Christian, 2004. "How to use analogies for breakthrough innovations," Working Papers 24, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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    More about this item

    Keywords

    New product development; lead user; web 2.0; online communities; user-centric innovation;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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