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Far apart yet close by: Social media and acculturation among international students in the UK

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  • Yu, Qionglei
  • Foroudi, Pantea
  • Gupta, Suraksha

Abstract

This paper investigates international students' acculturation, an important aspect for universities to consider when they try to develop a positive loyal customer relationship with international students. The paper presents the influences of social media usage on international students' acculturation process in both psychological and behavioural aspects, and whether international students' acculturation predicts students' academic achievement, perceived value and university loyalty. Self-identification is examined for its moderating effect between social media usage and Chinese international students' acculturation. This study collected samples from Chinese international students studying in UK universities. The results find that Chinese international students' psychological acculturation to the host culture has no significant relationship with their academic achievement, but their strong self-identification can help with their host culture acculturation. This study makes contributions in current acculturation research and managerial practice for universities which target international markets.

Suggested Citation

  • Yu, Qionglei & Foroudi, Pantea & Gupta, Suraksha, 2019. "Far apart yet close by: Social media and acculturation among international students in the UK," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 493-502.
    • Handle: RePEc:eee:tefoso:v:145:y:2019:i:c:p:493-502
    DOI: 10.1016/j.techfore.2018.09.026
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    References listed on IDEAS

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    Cited by:

    1. Arora, Swapan Deep & Singh, Guninder Pal & Chakraborty, Anirban & Maity, Moutusy, 2022. "Polarization and social media: A systematic review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    2. Waleed Yousef & Pantea Foroudi & Shahzeb Hussain & Najwa Yousef & T. C. Melewar & Charles Dennis, 2022. "Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 1-18, February.
    3. Kizgin, Hatice & Jamal, Ahmad & Dwivedi, Yogesh K. & Rana, Nripendra P., 2021. "The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education," Journal of Business Research, Elsevier, vol. 130(C), pages 724-735.
    4. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    5. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
    6. Sumi Kim & Hyeon-Cheol Kim, 2021. "The Benefits of YouTube in Learning English as a Second Language: A Qualitative Investigation of Korean Freshman Students’ Experiences and Perspectives in the U.S," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
    7. Foroudi, Pantea & Nazarian, Alireza & Ziyadin, Sayabek & Kitchen, Philip & Hafeez, Khalid & Priporas, Costas & Pantano, Eleonora, 2020. "Co-creating brand image and reputation through stakeholder’s social network," Journal of Business Research, Elsevier, vol. 114(C), pages 42-59.

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