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Impact of culture on marketing strategy: Introduction to the special issue

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  • Laroche, Michel

Abstract

This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing communications, consumer socialization, materialism, identity and religiosity, service quality, language effects, consumer revenge behavior and government actions.

Suggested Citation

  • Laroche, Michel, 2009. "Impact of culture on marketing strategy: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 62(10), pages 921-923, October.
    • Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:921-923
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    References listed on IDEAS

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    1. Laroche, Michel, 2007. "Introduction to the special issue on the impact of culture on marketing strategy," Journal of Business Research, Elsevier, vol. 60(3), pages 177-180, March.
    2. Richard, Marie-Odile, 2005. "Modeling the impact of internet atmospherics on surfer behavior," Journal of Business Research, Elsevier, vol. 58(12), pages 1632-1642, December.
    3. Cleveland, Mark & Laroche, Michel, 2007. "Acculturaton to the global consumer culture: Scale development and research paradigm," Journal of Business Research, Elsevier, vol. 60(3), pages 249-259, March.
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    1. Bicen, Pelin & Kamarudin, Suzilawati & Johnson, William H.A., 2014. "Validating new product creativity in the eastern context of Malaysia," Journal of Business Research, Elsevier, vol. 67(1), pages 2877-2883.

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