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Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

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  • Marius K. Luedicke

Abstract

Consumer research commonly conceptualizes consumer acculturation as a project that immigrants pursue when adjusting their consumer identities and practices to unfamiliar sociocultural environments. This article broadens this prevailing view by conceptualizing consumer acculturation as a relational, interactive adaptation process that involves not only immigrant consumption practices but also indigenes who interpret and adjust to these practices, thereby shaping the paths of possibility for mutual adaptation. Based on a Fiskenian relational configuration analysis, the study shows how indigenes in a rural European town interpret certain immigrant consumption practices as manifestations of a gradual sell-out of the indigenous community, a crumbling of their authority, a violation of equality rules, and of indigenes being torn between contradictory micro- and macro-social morals. The article contributes a broader conceptualization of consumer acculturation, highlights four sources of ethnic group conflict in a consumer acculturation context, and demonstrates the epistemic value of Fiskenian relational configuration analysis for consumer culture theory.

Suggested Citation

  • Marius K. Luedicke, 2015. "Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 109-129.
  • Handle: RePEc:oup:jconrs:v:42:y:2015:i:1:p:109-129.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucv002
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    Cited by:

    1. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    2. Lydia Ottlewski, 2021. "Building and Strengthening Community at the Margins of Society through Social Enterprise," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    3. Christian A Eichert & Marius K Luedicke, 2022. "Almost Equal: Consumption under Fragmented Stigma [“The Low Literate Consumer]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(3), pages 409-429.
    4. Alice Audrezet & Béatrice Parguel, 2023. "Unpacking nontarget majority consumers' responses to modest fashion: How market controversy perpetuates marketplace exclusion," Post-Print lirmm-03912092, HAL.
    5. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    6. Rémy Park, 2021. "Causes du comportement de consommation des citoyens nord-coréens au sein des économies capitalistes : une articulation entre idéologie et ethnie," Post-Print hal-03627814, HAL.
    7. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
    8. Stephanie Slater & Catherine Demangeot, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Post-Print hal-03600360, HAL.
    9. Peñaloza, Lisa, 2018. "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future," Journal of Business Research, Elsevier, vol. 82(C), pages 273-280.
    10. Yu, Qionglei & Foroudi, Pantea & Gupta, Suraksha, 2019. "Far apart yet close by: Social media and acculturation among international students in the UK," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 493-502.
    11. Sandikci, Ozlem & Jafari, Aliakbar & Fischer, Eileen, 2024. "Claiming market ownership: Territorial activism in stigmatized markets," Journal of Business Research, Elsevier, vol. 175(C).
    12. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    13. Sonya A Grier & David Crockett & Guillaume D Johnson & Kevin D Thomas & Tonya Williams Bradford, 2023. "Race In Consumer Research: Past, Present, And Future," Post-Print hal-04200003, HAL.
    14. Chen, Po-Ju, 2016. "From fantasy to reality: Transformation of native visitor experiences," Journal of Business Research, Elsevier, vol. 69(2), pages 985-991.
    15. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.

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