IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v139y2019icp125-134.html
   My bibliography  Save this article

What benefits couldn't ‘Joyn’ enjoy?

Author

Listed:
  • Shim, Yongwoon
  • Lee, Heejin
  • Fomin, Vladislav

Abstract

This case study examines the dynamics of the mobile instant messenger (MIM) market in Korea. MIMs have been disrupting traditional mobile communication services such as voice, SMS, and media content. In response to MIMs, Korean Mobile Network Operators (MNOs) jointly launched a standards-based messenger service called Joyn, which ultimately performed poorly. Focusing on Joyn, this study analyses the changing status of MNOs and their counter-strategies against MIMs in the context of the turbulent mobile services market. For the analysis, we use a co-evolutionary framework encompassing technological, market, and regulatory domains and apply a platform competition perspective. The case of the failure of Joyn has implications for MNOs and their business models/ecosystems not only in Korea but also in other parts of the world.

Suggested Citation

  • Shim, Yongwoon & Lee, Heejin & Fomin, Vladislav, 2019. "What benefits couldn't ‘Joyn’ enjoy?," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 125-134.
    • Handle: RePEc:eee:tefoso:v:139:y:2019:i:c:p:125-134
    DOI: 10.1016/j.techfore.2018.09.007
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162518313921
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2018.09.007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. T. Ali-vehmas & T.R. Casey, 2012. "Evolution of Wireless Access Provisioning: A Systems Thinking Approach," Competition and Regulation in Network Industries, Intersentia, vol. 13(4), pages 333-362, December.
    2. Lyytinen, Kalle & Fomin, Vladislav V., 0. "Achieving high momentum in the evolution of wireless infrastructures: the battle over the 1G solutions," Telecommunications Policy, Elsevier, vol. 26(3-4), pages 149-170, April.
    3. Jeffrey L. Funk, 2002. "Global Competition Between and Within Standards," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28886-7, March.
    4. West, Joel & Mace, Michael, 0. "Browsing as the killer app: Explaining the rapid success of Apple's iPhone," Telecommunications Policy, Elsevier, vol. 34(5-6), pages 270-286, June.
    5. Funk, Jeffrey L., 2003. "Standards, dominant designs and preferential acquisition of complementary assets through slight information advantages," Research Policy, Elsevier, vol. 32(8), pages 1325-1341, September.
    6. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    7. Knut Blind, 2016. "The impact of standardisation and standards on innovation," Chapters, in: Jakob Edler & Paul Cunningham & Abdullah Gök & Philip Shapira (ed.), Handbook of Innovation Policy Impact, chapter 14, pages 423-449, Edward Elgar Publishing.
    8. J. H. Chung & T. H. Yoo, 2015. "Government policy, network externalities and mobile telecommunication services: evidence from OECD countries," Applied Economics, Taylor & Francis Journals, vol. 47(21), pages 2173-2183, May.
    9. Jakob Edler & Paul Cunningham & Abdullah Gök & Philip Shapira (ed.), 2016. "Handbook of Innovation Policy Impact," Books, Edward Elgar Publishing, number 16121.
    10. Funk, Jefrey L, 1998. "Competition between regional standards and the success and failure of firms in the world-wide mobile communication market," Telecommunications Policy, Elsevier, vol. 22(4-5), pages 419-441, May.
    11. David S. Evans & Andrei Hagiu & Richard Schmalensee, 2008. "Invisible Engines: How Software Platforms Drive Innovation and Transform Industries," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262550687, April.
    12. Geoffrey G. Parker & Marshall W. Van Alstyne, 2005. "Two-Sided Network Effects: A Theory of Information Product Design," Management Science, INFORMS, vol. 51(10), pages 1494-1504, October.
    13. Oghuma, Apollos Patricks & Chang, Younghoon & Libaque-Saenz, Christian Fernando & Park, Myeong-Cheol & Rho, Jae Jeung, 2015. "Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea," Telecommunications Policy, Elsevier, vol. 39(8), pages 658-677.
    14. Johan Schot & Frank Geels, 2007. "Niches in evolutionary theories of technical change," Journal of Evolutionary Economics, Springer, vol. 17(5), pages 605-622, October.
    15. Jeffrey L. Funk, 1998. "The Competition between Regional Standards and the Success and Failure of Firms in the World-Wide Mobile Communication Market," Kobe Economic & Business Review, Research Institute for Economics & Business Administration, Kobe University, vol. 42, pages 137-161, February.
    16. Peppard, Joe & Rylander, Anna, 0. "From Value Chain to Value Network:: Insights for Mobile Operators," European Management Journal, Elsevier, vol. 24(2-3), pages 128-141, April.
    17. Michael L. Katz & Carl Shapiro, 1994. "Systems Competition and Network Effects," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 93-115, Spring.
    18. Haug, Thomas, 0. "A commentary on standardization practices: lessons from the NMT and GSM mobile telephone standards histories," Telecommunications Policy, Elsevier, vol. 26(3-4), pages 101-107, April.
    19. Gao, Ping & Yu, Jiang & Lyytinen, Kalle, 2014. "Government in standardization in the catching-up context: Case of China's mobile system," Telecommunications Policy, Elsevier, vol. 38(2), pages 200-209.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. G. Kaa & M. J. Greeven, 2017. "Mobile telecommunication standardization in Japan, China, the United States, and Europe: a comparison of regulatory and industrial regimes," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 65(1), pages 181-192, May.
    2. Elizabeth J. Altman & Mary Tripsas, 2013. "Product to Platform Transitions: Organizational Identity Implications," Harvard Business School Working Papers 14-045, Harvard Business School, revised Sep 2014.
    3. den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2000. "A Managerial Perspective on the Logic of Increasing Returns," ERIM Report Series Research in Management ERS-2000-48-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. Narayanan, V.K. & Chen, Tianxu, 2012. "Research on technology standards: Accomplishment and challenges," Research Policy, Elsevier, vol. 41(8), pages 1375-1406.
    5. Estelle Malavolti, 2016. "Single Till or Dual Till at airports: a Two-Sided Market Analysis," Post-Print hal-01406372, HAL.
    6. Kevin J. Boudreau & Andrei Hagiu, 2009. "Platform Rules: Multi-Sided Platforms as Regulators," Chapters, in: Annabelle Gawer (ed.), Platforms, Markets and Innovation, chapter 7, Edward Elgar Publishing.
    7. Cecere, Grazia & Corrocher, Nicoletta & Battaglia, Riccardo David, 2015. "Innovation and competition in the smartphone industry: Is there a dominant design?," Telecommunications Policy, Elsevier, vol. 39(3), pages 162-175.
    8. Claire M. Weiller & Michael G. Pollitt, 2013. "Platform markets and energy services," Working Papers EPRG 1334, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    9. Jinhyo Joseph Yun & Xiaofei Zhao & KyungBae Park & Lei Shi, 2020. "Sustainability Condition of Open Innovation: Dynamic Growth of Alibaba from SME to Large Enterprise," Sustainability, MDPI, vol. 12(11), pages 1-24, May.
    10. Casey, Thomas R. & Töyli, Juuso, 2012. "Mobile voice diffusion and service competition: A system dynamic analysis of regulatory policy," Telecommunications Policy, Elsevier, vol. 36(3), pages 162-174.
    11. Tang, Hua & Chen, Jing & Ai, Xingzheng & Li, Xiaojing & He, Haojia, 2023. "First-party content decision under competitive hardware/software platforms: Free vs. charge," European Journal of Operational Research, Elsevier, vol. 311(3), pages 1068-1083.
    12. Christoph Burkard & Thomas Widjaja & Peter Buxmann, 2012. "Software Ecosystems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(1), pages 41-44, February.
    13. Oesterreich, Thuy Duong & Teuteberg, Frank, 2019. "Behind the scenes: Understanding the socio-technical barriers to BIM adoption through the theoretical lens of information systems research," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 413-431.
    14. Jullien, Bruno & Pavan, Alessandro & Rysman, Marc, 2021. "Two-sided Markets, Pricing, and Network Effects," TSE Working Papers 21-1238, Toulouse School of Economics (TSE).
    15. Garcia-Swartz, Daniel D. & Garcia-Vicente, Florencia, 2015. "Network effects on the iPhone platform: An empirical examination," Telecommunications Policy, Elsevier, vol. 39(10), pages 877-895.
    16. Geerten Van de Kaa & Daniel Scholten & Jafar Rezaei & Christine Milchram, 2017. "The Battle between Battery and Fuel Cell Powered Electric Vehicles: A BWM Approach," Energies, MDPI, vol. 10(11), pages 1-13, October.
    17. Zeng, Jing & Khan, Zaheer & De Silva, Muthu, 2019. "The emergence of multi-sided platform MNEs: Internalization theory and networks," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    18. Silke van der Burg & Maarten F. M. Jurg & Flore M. Tadema & Linda M. Kamp & Geerten van de Kaa, 2022. "Dominant Designs for Wings of Airborne Wind Energy Systems," Energies, MDPI, vol. 15(19), pages 1-11, October.
    19. Papachristos, George, 2017. "Diversity in technology competition: The link between platforms and sociotechnical transitions," Renewable and Sustainable Energy Reviews, Elsevier, vol. 73(C), pages 291-306.
    20. Grazia Cecere & Nicoletta Corrocher & Cédric Gossart & Muge Ozman, 2014. "Lock-in and path dependence: an evolutionary approach to eco-innovations," Journal of Evolutionary Economics, Springer, vol. 24(5), pages 1037-1065, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:139:y:2019:i:c:p:125-134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.