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Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

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  • Doyle, Jason P.
  • Filo, Kevin
  • Lock, Daniel
  • Funk, Daniel C.
  • McDonald, Heath

Abstract

Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular off-season events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year.

Suggested Citation

  • Doyle, Jason P. & Filo, Kevin & Lock, Daniel & Funk, Daniel C. & McDonald, Heath, 2016. "Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption," Sport Management Review, Elsevier, vol. 19(5), pages 506-519.
    • Handle: RePEc:eee:spomar:v:19:y:2016:i:5:p:506-519
    DOI: 10.1016/j.smr.2016.04.007
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