IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v20y2017i4p395-407.html
   My bibliography  Save this article

Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities

Author

Listed:
  • Bouchet, Adrien
  • Laird, Mary Dana
  • Troilo, Mike
  • Hutchinson, Michael
  • Ferris, Gerald

Abstract

Reputation and status are important concepts for organizations because their various constituencies form perceptions, images, and interpretations that are consequential. We collected data from a sample of 54 universities that changed their NCAA classification during a thirty-year period. As often promised by university administrators, our results suggest that increasing the level of commitment by changing athletic classifications has a direct positive effect on the university’s athletic reputation, academic status, and endowment. We find a positive relationship between academic status and the university endowment, although it is not statistically significant. Athletic reputation correlates positively and significantly with university endowment, but the marginal effect of improving one spot in the Sagarin ratings corresponds to only a $300,000 increase in the endowment. Based on these results, we provide a discussion that offers implications of these findings as well as directions for future research.

Suggested Citation

  • Bouchet, Adrien & Laird, Mary Dana & Troilo, Mike & Hutchinson, Michael & Ferris, Gerald, 2017. "Effects of increased commitment on reputation and status: Evidence from NCAA Division I universities," Sport Management Review, Elsevier, vol. 20(4), pages 395-407.
    • Handle: RePEc:eee:spomar:v:20:y:2017:i:4:p:395-407
    DOI: 10.1016/j.smr.2016.11.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352316300717
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2016.11.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Monks, James, 2003. "Patterns of giving to one's alma mater among young graduates from selective institutions," Economics of Education Review, Elsevier, vol. 22(2), pages 121-130, April.
    2. Devin G. Pope & Jaren C. Pope, 2009. "The Impact of College Sports Success on the Quantity and Quality of Student Applications," Southern Economic Journal, John Wiley & Sons, vol. 75(3), pages 750-780, January.
    3. Heski Bar-Isaac, 2007. "Something to prove: reputation in teams," RAND Journal of Economics, RAND Corporation, vol. 38(2), pages 495-511, June.
    4. Devin G. Pope & Jaren C. Pope, 2014. "Understanding College Application Decisions," Journal of Sports Economics, , vol. 15(2), pages 107-131, April.
    5. John J. Cheslock & David B. Knight, 2015. "Diverging Revenues, Cascading Expenditures, and Ensuing Subsidies: The Unbalanced and Growing Financial Strain of Intercollegiate Athletics on Universities and Their Students," The Journal of Higher Education, Taylor & Francis Journals, vol. 86(3), pages 417-447, May.
    6. Georg Stadtmann & Dirk Czarnitzki, 2002. "Uncertainty of outcome versus reputation: Empirical evidence for the First German Football Division," Empirical Economics, Springer, vol. 27(1), pages 101-112.
    7. D. Randall Smith, 2008. "Big-Time College Basketball and the Advertising Effect," Journal of Sports Economics, , vol. 9(4), pages 387-406, August.
    8. Mulholland, Sean E. & Tomic, Aleksandar (Sasha) & Sholander, Samuel N., 2014. "The faculty Flutie factor: Does football performance affect a university's US News and World Report peer assessment score?," Economics of Education Review, Elsevier, vol. 43(C), pages 79-90.
    9. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nite, Calvin & Hutchinson, Michael & Bouchet, Adrien, 2019. "Toward an institutional theory of escalation of commitment within sport management: A review and future directions," Sport Management Review, Elsevier, vol. 22(5), pages 571-583.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mulholland, Sean E. & Tomic, Aleksandar (Sasha) & Sholander, Samuel N., 2014. "The faculty Flutie factor: Does football performance affect a university's US News and World Report peer assessment score?," Economics of Education Review, Elsevier, vol. 43(C), pages 79-90.
    2. Austin F. Eggers & Peter A. Groothuis & Parker Redding & Kurt W. Rotthoff & Michael Solimini, 2020. "Universities Behaving Badly: The Impact of Athletic Malfeasance on Student Quality and Enrollment," Journal of Sports Economics, , vol. 21(1), pages 87-100, January.
    3. Austin F. Eggers & Peter A. Groothuis, 2021. "The Impact of Winning an NCAA Men's Basketball or Football Championship on Academic Quality," Economics Bulletin, AccessEcon, vol. 41(2), pages 263-275.
    4. D. Randall Smith, 2019. "The Lure of Academic and Social Reputations Versus Athletic Success: Influences on Enrollment Yield at NCAA Division I Institutions," Research in Higher Education, Springer;Association for Institutional Research, vol. 60(6), pages 870-904, September.
    5. Trevor Collier & Nancy Haskell & Kurt W. Rotthoff & Alaina Baker, 2020. "The “Cinderella Effect†: The Value of Unexpected March Madness Runs as Advertising for the Schools," Journal of Sports Economics, , vol. 21(8), pages 783-807, December.
    6. Daniel C. Hickman & Andrew G. Meyer, 2017. "Does Athletic Success Influence Persistence At Higher Education Institutions? New Evidence Using Panel Data," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 658-676, October.
    7. Dustin R. White & Benjamin W. Cowan & Jadrian J. Wooten, 2019. "March Madness: Ncaa Tournament Participation And College Alcohol Use," Contemporary Economic Policy, Western Economic Association International, vol. 37(3), pages 449-461, July.
    8. von Siemens, Ferdinand A. & Kosfeld, Michael, 2014. "Team production in competitive labor markets with adverse selection," European Economic Review, Elsevier, vol. 68(C), pages 181-198.
    9. Candon Johnson & Bryan C. McCannon, 2022. "Athletics and Admissions: The Impact of the Penn State Football Scandal on Student Quality," Journal of Sports Economics, , vol. 23(2), pages 200-221, February.
    10. Behera, Sarthak & Sadana, Divya, 2022. "The Impact of Visibility on School Athletic Finances: An Empirical Analysis using Google Trends," MPRA Paper 114818, University Library of Munich, Germany.
    11. Matt Ryan Huml & N David Pifer & Caitlin Towle & Cheryl R Rode, 2019. "If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 29(1), pages 1-18, January.
    12. Jerome Segura III & Jonathan Willner, 2019. "Athleticism in NCAA D-III: It Ain’t Only Football That Matters," Journal of Sports Economics, , vol. 20(7), pages 929-958, October.
    13. Adam Hoffer & Brad R. Humphreys & Donald J. Lacombe & Jane E. Ruseski, 2015. "Trends in NCAA Athletic Spending," Journal of Sports Economics, , vol. 16(6), pages 576-596, August.
    14. Daniel Weimar & Markus Schauberger, 2018. "The impact of sporting success on student enrollment," Journal of Business Economics, Springer, vol. 88(6), pages 731-764, August.
    15. Benjamin Baumer & Andrew Zimbalist, 2019. "The Impact of College Athletic Success on Donations and Applicant Quality," IJFS, MDPI, vol. 7(2), pages 1-23, April.
    16. David Ong, 2022. "The college admissions contribution to the labor market beauty premium," Contemporary Economic Policy, Western Economic Association International, vol. 40(3), pages 491-512, July.
    17. Daniel R. Marburger, 2015. "How Are Athletic Directors Rewarded in the NCAA Football Bowl Subdivision?," Journal of Sports Economics, , vol. 16(3), pages 254-267, April.
    18. Malcolm Getz & John Siegfried, 2010. "What Does Intercollegiate Athletics Do To or For Colleges and Universities?," Vanderbilt University Department of Economics Working Papers 1005, Vanderbilt University Department of Economics.
    19. Adam Hoffer & Brad R. Humphreys & Donald J. Lacombe & Jane E. Ruseski, 2014. "The NCAA Athletics Arms Race: Theory and Evidence," Working Papers 14-29, Department of Economics, West Virginia University.
    20. Brent A. Evans & Christopher Clark & Joshua D. Pitts, 2024. "The Effects of Marijuana Legalization on NCAA Men's Basketball Recruiting," Journal of Sports Economics, , vol. 25(2), pages 200-216, February.

    More about this item

    Keywords

    Reputation; Status; Commitment;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:20:y:2017:i:4:p:395-407. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.