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Children's conformity to social norms to eat healthy: A developmental perspective

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  • Hang, Haiming
  • Davies, Iain
  • Schüring, Jennifer

Abstract

Previous studies suggest injunctive norms (prompts of what people ought to do) are stronger predictors of healthy eating intentions, whereas descriptive norms (prompts of what people are doing) are stronger predictors of healthy eating behaviors. However, previous research provides little insight into why different norms influence children's health intentions and behaviors differently. In addition, no research has explored developmental differences in children's conformity to, or rejection of, different types of social normative influence. Thus, this paper adopts a developmental perspective to understand why children conform differently to descriptive and injunctive norm messaging on healthy eating.

Suggested Citation

  • Hang, Haiming & Davies, Iain & Schüring, Jennifer, 2020. "Children's conformity to social norms to eat healthy: A developmental perspective," Social Science & Medicine, Elsevier, vol. 244(C).
    • Handle: RePEc:eee:socmed:v:244:y:2020:i:c:s0277953619306616
    DOI: 10.1016/j.socscimed.2019.112666
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    References listed on IDEAS

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    1. Binder, Alice & Naderer, Brigitte & Matthes, Jörg, 2019. "Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice," Social Science & Medicine, Elsevier, vol. 225(C), pages 42-50.
    2. Stead, Martine & McDermott, Laura & MacKintosh, Anne Marie & Adamson, Ashley, 2011. "Why healthy eating is bad for young people's health: Identity, belonging and food," Social Science & Medicine, Elsevier, vol. 72(7), pages 1131-1139, April.
    3. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
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