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Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice

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  • Binder, Alice
  • Naderer, Brigitte
  • Matthes, Jörg

Abstract

Studies show that the presentation of healthy foods within media does not lead to healthier food choices in children. A persuasive strategy is needed. We investigated how healthy peer cues shown in an audiovisual cartoon influence children's food choice.

Suggested Citation

  • Binder, Alice & Naderer, Brigitte & Matthes, Jörg, 2019. "Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice," Social Science & Medicine, Elsevier, vol. 225(C), pages 42-50.
    • Handle: RePEc:eee:socmed:v:225:y:2019:i:c:p:42-50
    DOI: 10.1016/j.socscimed.2019.01.032
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    References listed on IDEAS

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    1. Dixon, Helen G. & Scully, Maree L. & Wakefield, Melanie A. & White, Victoria M. & Crawford, David A., 2007. "The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences," Social Science & Medicine, Elsevier, vol. 65(7), pages 1311-1323, October.
    2. Lim, Jaegeum & Meer, Jonathan, 2018. "How do peers influence BMI? Evidence from randomly assigned classrooms in South Korea," Social Science & Medicine, Elsevier, vol. 197(C), pages 17-23.
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    Cited by:

    1. Mehdi Khademi Gerashi & Farbod Fakhreddin, 2021. "Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 298-310, December.
    2. Charry, Karine & Tessitore, Tina, 2021. "I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily," Social Science & Medicine, Elsevier, vol. 269(C).
    3. Marker, Caroline & Gnambs, Timo & Appel, Markus, 2022. "Exploring the myth of the chubby gamer: A meta-analysis on sedentary video gaming and body mass," Social Science & Medicine, Elsevier, vol. 301(C).
    4. Hang, Haiming & Davies, Iain & Schüring, Jennifer, 2020. "Children's conformity to social norms to eat healthy: A developmental perspective," Social Science & Medicine, Elsevier, vol. 244(C).

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