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Emotional calibration of self-control

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  • Gómez-Miñambres, Joaquín
  • Schniter, Eric

Abstract

We study a dynamic model of self-control where previous decisions have influence on subsequent decision making. In our model effort and guilt are negative emotions produced by previous decisions to either resist or yield to temptation, respectively. These emotions calibrate an individual's self-control, in turn affecting future decisions. Our model explains non-stationary consumption paths characterized by compensatory indulgence and restraint, why under some circumstances the amplitude of this switching pattern increases with foresight, and how unavoidable options that might show up on one's menu influence choices, consequent emotions, consumption paths, and preferences for commitment. We discuss the implications of self-control insights provided by our model for both consumers and marketers.

Suggested Citation

  • Gómez-Miñambres, Joaquín & Schniter, Eric, 2017. "Emotional calibration of self-control," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 110-118.
    • Handle: RePEc:eee:soceco:v:68:y:2017:i:c:p:110-118
    DOI: 10.1016/j.socec.2017.04.003
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    Cited by:

    1. Rambaud, Salvador Cruz & Pascual, Joaquín López & de los Ángeles del Pino Álvarez, María, 2019. "Preferences over sequences of payments: A new validation of the q-exponential discounting," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 515(C), pages 332-345.
    2. Joaquín Gómez‐Miñambres & Eric Schniter & Timothy W. Shields, 2021. "Investment Choice Architecture In Trust Games: When “All‐In” Is Not Enough," Economic Inquiry, Western Economic Association International, vol. 59(1), pages 300-314, January.
    3. Acerbi, Alberto & Sacco, Pier Luigi, 2022. "The self-control vs. self-indulgence dilemma: A culturomic analysis of 20th century trends," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 101(C).

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    More about this item

    Keywords

    Self-control; Emotion; Dynamic choice; Temptation; Commitment;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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