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Do bidders require a monetary premium for cognitive effort in an auction?

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  • Rosenboim, Mosi
  • Shavit, Tal
  • Cohen, Chen

Abstract

Research on the influence of cognitive effort on decision making has grown in recent years. We argue that when cognitive effort is required, a decision maker requests a monetary premium for his effort. In our experiment, the participants were asked to bid a price for lotteries of differing complexity that required varying amounts of cognitive effort. Furthermore, some participants were given a simple calculator. We show that the increase in cognitive efforts increases the monetary premium they request, and leads to better pricing of similar lotteries.

Suggested Citation

  • Rosenboim, Mosi & Shavit, Tal & Cohen, Chen, 2013. "Do bidders require a monetary premium for cognitive effort in an auction?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 42(C), pages 99-105.
    • Handle: RePEc:eee:soceco:v:42:y:2013:i:c:p:99-105
    DOI: 10.1016/j.socec.2012.11.017
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    Cited by:

    1. Trautmann, Stefan T. & Zeckhauser, Richard J., 2013. "Shunning uncertainty: The neglect of learning opportunities," Games and Economic Behavior, Elsevier, vol. 79(C), pages 44-55.
    2. Israel, Avi & Rosenboim, Mosi & Shavit, Tal, 2021. "Time preference under cognitive load - An experimental study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).
    3. Amos Schurr & Ilana Ritov, 2014. "The Effect of Giving It All Up on Valuation: A New Look at the Endowment Effect," Management Science, INFORMS, vol. 60(3), pages 628-637, March.
    4. Tobias Stangl & Ulrich W. Thonemann, 2017. "Equivalent Inventory Metrics: A Behavioral Perspective," Manufacturing & Service Operations Management, INFORMS, vol. 19(3), pages 472-488, July.

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    More about this item

    Keywords

    Cognitive effort; Premium; Lottery; Demand effect;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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