IDEAS home Printed from https://ideas.repec.org/a/eee/renene/v226y2024ics0960148124004476.html
   My bibliography  Save this article

Toward residential decarbonization: Analyzing social-psychological drivers of household co-adoption of rooftop solar, electric vehicles, and efficient HVAC systems in Georgia, U.S

Author

Listed:
  • Cha, Min-kyeong
  • Struthers, Cory L.
  • Brown, Marilyn A.
  • Kale, Snehal
  • Chapman, Oliver

Abstract

The marketplace of climate solutions has grown considerably. Three technologies, in particular, exhibit strong potential for disruptive change and advancement in the residential sector: electric vehicles (EVs), rooftop photovoltaics (RPVs), and efficient heating, ventilation, and air conditioning (HVAC) systems. Many scholars have studied the adoption of these technologies; we address their co-adoption. Using a survey conducted in Georgia, we examine pro-environmental behavior, risk tolerance, and energy-related knowledge as social-psychological drivers for the co-adoption of RPVs, EVs, and efficient HVACs (including heat pumps). We conclude that some but not all of these drivers are relevant to the adoption and co-adoption of the three transformational climate solutions. Pro-environmental behaviors, for instance, appear to create conditions for “positive spillover,” propelling consumers toward adopting multiple climate solutions, whereas energy knowledge has no clear relationship with co-adoption. At the same time, the = influence of these drivers are unique to different combinations of technologies – one notable example is the significance of risk tolerance when RPV is added to technology bundles. Our paper contributes to the literature by broadening the understanding of the adoption of bundled (or co-adopted) climate solutions.

Suggested Citation

  • Cha, Min-kyeong & Struthers, Cory L. & Brown, Marilyn A. & Kale, Snehal & Chapman, Oliver, 2024. "Toward residential decarbonization: Analyzing social-psychological drivers of household co-adoption of rooftop solar, electric vehicles, and efficient HVAC systems in Georgia, U.S," Renewable Energy, Elsevier, vol. 226(C).
    • Handle: RePEc:eee:renene:v:226:y:2024:i:c:s0960148124004476
    DOI: 10.1016/j.renene.2024.120382
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0960148124004476
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.renene.2024.120382?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Matto Mildenberger & Peter D. Howe & Chris Miljanich, 2019. "Households with solar installations are ideologically diverse and more politically active than their neighbours," Nature Energy, Nature, vol. 4(12), pages 1033-1039, December.
    2. Thøgersen, John & Noblet, Caroline, 2012. "Does green consumerism increase the acceptance of wind power?," Energy Policy, Elsevier, vol. 51(C), pages 854-862.
    3. Barr, Stewart & Gilg, Andrew W & Ford, Nicholas, 2005. "The household energy gap: examining the divide between habitual- and purchase-related conservation behaviours," Energy Policy, Elsevier, vol. 33(11), pages 1425-1444, July.
    4. Lawrence C. Hamilton & Joel Hartter & Kei Saito, 2015. "Trust in Scientists on Climate Change and Vaccines," SAGE Open, , vol. 5(3), pages 21582440156, August.
    5. Sharda, S. & Garikapati, V.M. & Goulias, K.G. & Reyna, J.L. & Sun, B. & Spurlock, C.A. & Needell, Z., 2024. "The electric vehicles-solar photovoltaics Nexus: Driving cross-sectoral adoption of sustainable technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 191(C).
    6. Michelsen, Carl Christian & Madlener, Reinhard, 2012. "Homeowners' preferences for adopting innovative residential heating systems: A discrete choice analysis for Germany," Energy Economics, Elsevier, vol. 34(5), pages 1271-1283.
    7. Delmas, Magali A. & Kahn, Matthew E. & Locke, Stephen L., 2017. "The private and social consequences of purchasing an electric vehicle and solar panels: Evidence from California," Research in Economics, Elsevier, vol. 71(2), pages 225-235.
    8. Curtis, John & McCoy, Daire & Aravena, Claudia, 2018. "Heating system upgrades: The role of knowledge, socio-demographics, building attributes and energy infrastructure," Energy Policy, Elsevier, vol. 120(C), pages 183-196.
    9. Liang, Jing & Qiu, Yueming (Lucy) & Xing, Bo, 2022. "Impacts of the co-adoption of electric vehicles and solar panel systems: Empirical evidence of changes in electricity demand and consumer behaviors from household smart meter data," Energy Economics, Elsevier, vol. 112(C).
    10. Dütschke, Elisabeth & Frondel, Manuel & Schleich, Joachim & Vance, Colin, 2018. "Moral licensing: Another source of rebound?," Ruhr Economic Papers 747, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    11. Timothy Besley & Torsten Persson, 2023. "The Political Economics of Green Transitions," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(3), pages 1863-1906.
    12. Stuart Capstick & Lorraine Whitmarsh & Wouter Poortinga & Nick Pidgeon & Paul Upham, 2015. "International trends in public perceptions of climate change over the past quarter century," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 6(1), pages 35-61, January.
    13. Peter D. Howe & Matto Mildenberger & Jennifer R. Marlon & Anthony Leiserowitz, 2015. "Geographic variation in opinions on climate change at state and local scales in the USA," Nature Climate Change, Nature, vol. 5(6), pages 596-603, June.
    14. Robert. K. Kaufmann & Derek Newberry & Chen Xin & Sucharita Gopal, 2021. "Feedbacks among electric vehicle adoption, charging, and the cost and installation of rooftop solar photovoltaics," Nature Energy, Nature, vol. 6(2), pages 143-149, February.
    15. Brianne Eby & Amanda R. Carrico & Heather Barnes Truelove, 2019. "The influence of environmental identity labeling on the uptake of pro-environmental behaviors," Climatic Change, Springer, vol. 155(4), pages 563-580, August.
    16. Palm, A., 2020. "Early adopters and their motives: Differences between earlier and later adopters of residential solar photovoltaics," Renewable and Sustainable Energy Reviews, Elsevier, vol. 133(C).
    17. Brown, Marilyn A. & Kale, Snehal & Cha, Min-Kyeong & Chapman, Oliver, 2023. "Exploring the willingness of consumers to electrify their homes," Applied Energy, Elsevier, vol. 338(C).
    18. Ghosh, Neal K. & Blackhurst, Michael F., 2014. "Energy savings and the rebound effect with multiple energy services and efficiency correlation," Ecological Economics, Elsevier, vol. 105(C), pages 55-66.
    19. Paul E. Brockway & Harry Saunders & Matthew K. Heun & Timothy J. Foxon & Julia K. Steinberger & John R. Barrett & Steve Sorrell, 2017. "Energy Rebound as a Potential Threat to a Low-Carbon Future: Findings from a New Exergy-Based National-Level Rebound Approach," Energies, MDPI, vol. 10(1), pages 1-24, January.
    20. Simona Rasciute & Paul Downward & William H Greene, 2017. "Do Relational Goods Raise Well-Being? An Econometric Analysis," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 43(4), pages 563-579, September.
    21. Nick Nash & Lorraine Whitmarsh & Stuart Capstick & Tom Hargreaves & Wouter Poortinga & Gregory Thomas & Elena Sautkina & Dimitrios Xenias, 2017. "Climate‐relevant behavioral spillover and the potential contribution of social practice theory," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 8(6), November.
    22. Dirk Tempelaar & Bart Rienties & Quan Nguyen, 2020. "Subjective data, objective data and the role of bias in predictive modelling: Lessons from a dispositional learning analytics application," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-29, June.
    23. Sendhil Mullainathan & Marianne Bertrand, 2001. "Do People Mean What They Say? Implications for Subjective Survey Data," American Economic Review, American Economic Association, vol. 91(2), pages 67-72, May.
    24. Kimberly S. Wolske & Kenneth T. Gillingham & P. Wesley Schultz, 2020. "Peer influence on household energy behaviours," Nature Energy, Nature, vol. 5(3), pages 202-212, March.
    25. Coffman, Makena & Bernstein, Paul & Wee, Sherilyn, 2017. "Integrating electric vehicles and residential solar PV," Transport Policy, Elsevier, vol. 53(C), pages 30-38.
    26. Rai, Varun & Reeves, D. Cale & Margolis, Robert, 2016. "Overcoming barriers and uncertainties in the adoption of residential solar PV," Renewable Energy, Elsevier, vol. 89(C), pages 498-505.
    27. Andrew D. Foster & Mark R. Rosenzweig, 2010. "Microeconomics of Technology Adoption," Annual Review of Economics, Annual Reviews, vol. 2(1), pages 395-424, September.
    28. Paul C. Stern & Kathryn B. Janda & Marilyn A. Brown & Linda Steg & Edward L. Vine & Loren Lutzenhiser, 2016. "Opportunities and insights for reducing fossil fuel consumption by households and organizations," Nature Energy, Nature, vol. 1(5), pages 1-6, May.
    29. Stuart Capstick & Lorraine Whitmarsh & Wouter Poortinga & Nick Pidgeon & Paul Upham, 2015. "International trends in public perceptions of climate change over the past quarter century," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 6(4), pages 435-435, July.
    30. DeWaters, Jan E. & Powers, Susan E., 2011. "Energy literacy of secondary students in New York State (USA): A measure of knowledge, affect, and behavior," Energy Policy, Elsevier, vol. 39(3), pages 1699-1710, March.
    31. Hidrue, Michael K. & Parsons, George R. & Kempton, Willett & Gardner, Meryl P., 2011. "Willingness to pay for electric vehicles and their attributes," Resource and Energy Economics, Elsevier, vol. 33(3), pages 686-705, September.
    32. Xue Gao & Casey Canfield & Tian Tang & Hunter Hill & Morgan Higman & John Cornwell, 2022. "Encouraging voluntary government action via a solar-friendly designation program to promote solar energy in the United States," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 119(11), pages 2106201119-, March.
    33. Zhai, Pei & Williams, Eric D., 2012. "Analyzing consumer acceptance of photovoltaics (PV) using fuzzy logic model," Renewable Energy, Elsevier, vol. 41(C), pages 350-357.
    34. Mahapatra, Krushna & Gustavsson, Leif, 2008. "An adopter-centric approach to analyze the diffusion patterns of innovative residential heating systems in Sweden," Energy Policy, Elsevier, vol. 36(2), pages 577-590, February.
    35. Deborah A. Sunter & Sergio Castellanos & Daniel M. Kammen, 2019. "Disparities in rooftop photovoltaics deployment in the United States by race and ethnicity," Nature Sustainability, Nature, vol. 2(1), pages 71-76, January.
    36. Nunes, Pedro & Farias, Tiago & Brito, Miguel C., 2015. "Enabling solar electricity with electric vehicles smart charging," Energy, Elsevier, vol. 87(C), pages 10-20.
    37. Labay, Duncan G & Kinnear, Thomas C, 1981. "Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(3), pages 271-278, December.
    38. Lukanov, Boris R. & Krieger, Elena M., 2019. "Distributed solar and environmental justice: Exploring the demographic and socio-economic trends of residential PV adoption in California," Energy Policy, Elsevier, vol. 134(C).
    39. Vasseur, Véronique & Kemp, René, 2015. "The adoption of PV in the Netherlands: A statistical analysis of adoption factors," Renewable and Sustainable Energy Reviews, Elsevier, vol. 41(C), pages 483-494.
    40. Sexton, Steven E. & Sexton, Alison L., 2014. "Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides," Journal of Environmental Economics and Management, Elsevier, vol. 67(3), pages 303-317.
    41. Brounen, Dirk & Kok, Nils & Quigley, John M., 2013. "Energy literacy, awareness, and conservation behavior of residential households," Energy Economics, Elsevier, vol. 38(C), pages 42-50.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiang Li & Yuzhuo Huang & Ken’ichi Matsumoto, 2024. "Assessing the Effectiveness of Market-Oriented Environmental Policies on CO 2 Emissions from Household Consumption: Evidence from a Quasi-Natural Experiment in Carbon Trading Pilots," Sustainability, MDPI, vol. 16(22), pages 1-25, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brown, Marilyn A. & Kale, Snehal & Cha, Min-Kyeong & Chapman, Oliver, 2023. "Exploring the willingness of consumers to electrify their homes," Applied Energy, Elsevier, vol. 338(C).
    2. Du, Hua & Han, Qi & de Vries, Bauke & Sun, Jun, 2024. "Community solar PV adoption in residential apartment buildings: A case study on influencing factors and incentive measures in Wuhan," Applied Energy, Elsevier, vol. 354(PA).
    3. Best, Rohan & Marrone, Mauricio & Linnenluecke, Martina, 2023. "Meta-analysis of the role of equity dimensions in household solar panel adoption," Ecological Economics, Elsevier, vol. 206(C).
    4. Fabian Scheller & Isabel Doser & Daniel Sloot & Russell McKenna & Thomas Bruckner, 2020. "Exploring the Role of Stakeholder Dynamics in Residential Photovoltaic Adoption Decisions: A Synthesis of the Literature," Energies, MDPI, vol. 13(23), pages 1-31, November.
    5. Selvakkumaran, Sujeetha & Ahlgren, Erik O., 2019. "Determining the factors of household energy transitions: A multi-domain study," Technology in Society, Elsevier, vol. 57(C), pages 54-75.
    6. Palm, A., 2020. "Early adopters and their motives: Differences between earlier and later adopters of residential solar photovoltaics," Renewable and Sustainable Energy Reviews, Elsevier, vol. 133(C).
    7. Ross C. Beppler & Daniel C. Matisoff & Matthew E. Oliver, 2023. "Electricity consumption changes following solar adoption: Testing for a solar rebound," Economic Inquiry, Western Economic Association International, vol. 61(1), pages 58-81, January.
    8. Byungdoo Kim & David L. Kay & Jonathon P. Schuldt, 2021. "Will I have to move because of climate change? Perceived likelihood of weather- or climate-related relocation among the US public," Climatic Change, Springer, vol. 165(1), pages 1-8, March.
    9. Houda Elmustapha & Thomas Hoppe & Hans Bressers, 2018. "Understanding Stakeholders’ Views and the Influence of the Socio-Cultural Dimension on the Adoption of Solar Energy Technology in Lebanon," Sustainability, MDPI, vol. 10(2), pages 1-17, January.
    10. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    11. Hackbarth, André, 2018. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Reutlingen Working Papers on Marketing & Management 2019-2, Reutlingen University, ESB Business School.
    12. Barkemeyer, Ralf & Young, C. William & Chintakayala, Phani Kumar & Owen, Anne, 2023. "Eco-labels, conspicuous conservation and moral licensing: An indirect behavioural rebound effect," Ecological Economics, Elsevier, vol. 204(PA).
    13. Hoffmann, Stefan & Lasarov, Wassili & Reimers, Hanna, 2022. "Carbon footprint tracking apps. What drives consumers' adoption intention?," Technology in Society, Elsevier, vol. 69(C).
    14. Hilary Boudet & Chad Zanocco & Greg Stelmach & Mahmood Muttaqee & June Flora, 2021. "Public preferences for five electricity grid decarbonization policies in California," Review of Policy Research, Policy Studies Organization, vol. 38(5), pages 510-528, September.
    15. Michelsen, Carl Christian & Madlener, Reinhard, 2011. "Homeowners' Motivation to Adopt a Residential Heating System: A Principal-Component Analysis," FCN Working Papers 17/2011, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised Jan 2013.
    16. Michelsen, Carl Christian & Madlener, Reinhard, 2013. "Motivational factors influencing the homeowners’ decisions between residential heating systems: An empirical analysis for Germany," Energy Policy, Elsevier, vol. 57(C), pages 221-233.
    17. Côté, Elizabeth & Pons-Seres de Brauwer, Cristian, 2023. "Preferences of homeowners for heat-pump leasing: Evidence from a choice experiment in France, Germany, and Switzerland," Energy Policy, Elsevier, vol. 183(C).
    18. Sachs, Julia & Meng, Yiming & Giarola, Sara & Hawkes, Adam, 2019. "An agent-based model for energy investment decisions in the residential sector," Energy, Elsevier, vol. 172(C), pages 752-768.
    19. Véronique Vasseur & Anne-Francoise Marique & Vladimir Udalov, 2019. "A Conceptual Framework to Understand Households’ Energy Consumption," Energies, MDPI, vol. 12(22), pages 1-22, November.
    20. Khuong, Phuong M. & Scheller, Fabian & McKenna, Russell & Keles, Dogan & Fichtner, Wolf, 2020. "Willingness to pay for residential PV: Reconciling gaps between acceptance and adoption," Working Paper Series in Production and Energy 46, Karlsruhe Institute of Technology (KIT), Institute for Industrial Production (IIP).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:renene:v:226:y:2024:i:c:s0960148124004476. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/renewable-energy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.