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Environmental message framing: Enhancing consumer recycling of mobile phones

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  • Baxter, John
  • Gram-Hanssen, Irmelin

Abstract

Consumer recycling of electronics in the Nordic region is well-developed, however there is scope for further improvement particularly with respect to certain product groups including mobile phones. Enhanced recycling of mobiles brings multiple benefits in reduced environmental impact and the conservation of scarce resources. The study investigates consumer decision-making in this area and how it might be positively influenced by environmental messaging. The do-nothing option in mobile phone recycling is shown to be environmentally negative and the body of do-nothing consumers is a large potential source of environmental improvements. Better understanding of decision-making leads to suggestions on how the re-framing of environmental messages concerning mobile recycling could ultimately give rise to higher rates of recycling.

Suggested Citation

  • Baxter, John & Gram-Hanssen, Irmelin, 2016. "Environmental message framing: Enhancing consumer recycling of mobile phones," Resources, Conservation & Recycling, Elsevier, vol. 109(C), pages 96-101.
    • Handle: RePEc:eee:recore:v:109:y:2016:i:c:p:96-101
    DOI: 10.1016/j.resconrec.2016.02.012
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    References listed on IDEAS

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    Cited by:

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    2. Yan Fang & Zhuowen Qu & Wenhua Wang, 2023. "Developing the Scale for Measuring the Service Quality of Internet-Based E-Waste Collection Platforms," Sustainability, MDPI, vol. 15(9), pages 1-16, May.
    3. Stefania Testa & Ciro Troise & Silvano Cincotti & Mark Anthony Camilleri, 2024. "The role of electronic waste management solutions and message framing in influencing consumer behaviours: Exploring the crowdfunding context," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 917-929, February.
    4. Borthakur, Anwesha & Govind, Madhav, 2017. "Emerging trends in consumers’ E-waste disposal behaviour and awareness: A worldwide overview with special focus on India," Resources, Conservation & Recycling, Elsevier, vol. 117(PB), pages 102-113.
    5. Tsai, Pei-Hsuan & Kao, Ya-Ling & Tang, Jia-Wei, 2023. "Key factors influencing mass willingness to use CESPs under green concept: ECOCO smart recyclers as a case study," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    6. van der Merwe, Antoinette & Cabernard, Livia & Günther, Isabel, 2023. "Urban mining: The relevance of information, transaction costs and externalities," Ecological Economics, Elsevier, vol. 205(C).
    7. The Anh Phan & Pham Ngoc Quyen Nguyen & Ngoc Anh Pham & Nhan Phan, 2023. "A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior," SAGE Open, , vol. 13(4), pages 21582440231, December.

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