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The name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols

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  • Baer, Naomi
  • Barry, Erica
  • Smith, Gary

Abstract

A BABY, a GEEK, and a COW all walk into a bar looking for some BEER and VINO. What happens next? They all beat the market. Head, Smith, and Wilson (2009) (the “2009 Study”) found that a portfolio of stocks with clever ticker symbols beat the market by a substantial margin during the years 1984–2005.

Suggested Citation

  • Baer, Naomi & Barry, Erica & Smith, Gary, 2020. "The name game: The importance of resourcefulness, ruses, and recall in stock ticker symbols," The Quarterly Review of Economics and Finance, Elsevier, vol. 76(C), pages 410-413.
    • Handle: RePEc:eee:quaeco:v:76:y:2020:i:c:p:410-413
    DOI: 10.1016/j.qref.2019.09.002
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    References listed on IDEAS

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