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Manufacturing and marketing integration from a cumulative capabilities perspective

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  • Paiva, Ely Laureano

Abstract

A growing number of studies have analyzed the dynamics of integration among different functional areas in recent years. Manufacturing and marketing integration has been a relevant topic in management research since the classic articles of Shapiro and Crittenden decades ago. This study aims to evaluate the relationship between manufacturing and marketing integration, managerial priorities and business performance. We based our analysis on a cumulative capabilities approach. We used a survey methodology to collect the data. The sample includes 99 companies from food and machinery industries. These two industries are the main exporters in Brazil's economy. We used three scales in the proposed theoretical model: manufacturing and marketing integration, managerial priorities and business performance. The results suggest that manufacturing and marketing integration and managerial priorities positively influence business performance.

Suggested Citation

  • Paiva, Ely Laureano, 2010. "Manufacturing and marketing integration from a cumulative capabilities perspective," International Journal of Production Economics, Elsevier, vol. 126(2), pages 379-386, August.
    • Handle: RePEc:eee:proeco:v:126:y:2010:i:2:p:379-386
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    1. Feng, Yan & D'Amours, Sophie & Beauregard, Robert, 2008. "The value of sales and operations planning in oriented strand board industry with make-to-order manufacturing system: Cross functional integration under deterministic demand and spot market recourse," International Journal of Production Economics, Elsevier, vol. 115(1), pages 189-209, September.
    2. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
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    Cited by:

    1. Zhang, Xiang & Ye, Chen & Chen, Rongqiu & Wang, Zhaohua, 2011. "Multi-focused strategy in value co-creation with customers: Examining cumulative development pattern with new capabilities," International Journal of Production Economics, Elsevier, vol. 132(1), pages 122-130, July.
    2. Galeazzo, Ambra & Furlan, Andrea & Vinelli, Andrea, 2014. "Understanding environmental-operations integration: The case of pollution prevention projects," International Journal of Production Economics, Elsevier, vol. 153(C), pages 149-160.
    3. Tavares Thomé, Antônio Márcio & Scavarda, Luiz Felipe & Fernandez, Nicole Suclla & Scavarda, Annibal José, 2012. "Sales and operations planning: A research synthesis," International Journal of Production Economics, Elsevier, vol. 138(1), pages 1-13.
    4. Sombultawee, Kedwadee & Boon-itt, Sakun, 2018. "Marketing-operations alignment: A review of the literature and theoretical background," Operations Research Perspectives, Elsevier, vol. 5(C), pages 1-12.
    5. Chen, Yenming J. & Chen, Tsung-Hui, 2019. "Fair sharing and eco-efficiency in green responsibility and green marketing policy," International Journal of Production Economics, Elsevier, vol. 217(C), pages 232-245.
    6. Eksoz, Can & Mansouri, S. Afshin & Bourlakis, Michael, 2014. "Collaborative forecasting in the food supply chain: A conceptual framework," International Journal of Production Economics, Elsevier, vol. 158(C), pages 120-135.
    7. Droge, Cornelia & Vickery, Shawnee K. & Jacobs, Mark A., 2012. "Does supply chain integration mediate the relationships between product/process strategy and service performance? An empirical study," International Journal of Production Economics, Elsevier, vol. 137(2), pages 250-262.
    8. Nakano, Mikihisa & Akikawa, Takuya, 2014. "Literature review of empirical studies on SCM using the SSPP paradigm," International Journal of Production Economics, Elsevier, vol. 153(C), pages 35-45.
    9. Md. Rokonuzzaman, 2018. "The Integration of Extended Supply Chain with Sales and Operation Planning: A Conceptual Framework," Logistics, MDPI, vol. 2(2), pages 1-21, March.
    10. Pereira, Carla Roberta & Lago da Silva, Andrea & Tate, Wendy Lea & Christopher, Martin, 2020. "Purchasing and supply management (PSM) contribution to supply-side resilience," International Journal of Production Economics, Elsevier, vol. 228(C).
    11. Morita, Michiya & Machuca, Jose A.D. & Pérez Díez de los Ríos, José L., 2018. "Integration of product development capability and supply chain capability: The driver for high performance adaptation," International Journal of Production Economics, Elsevier, vol. 200(C), pages 68-82.
    12. Sardana, Deepak & Terziovski, Mile & Gupta, Narain, 2016. "The impact of strategic alignment and responsiveness to market on manufacturing firm's performance," International Journal of Production Economics, Elsevier, vol. 177(C), pages 131-138.

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