IDEAS home Printed from https://ideas.repec.org/a/inm/orisre/v18y2007i4p437-453.html
   My bibliography  Save this article

The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes

Author

Listed:
  • Sundar Bharadwaj

    (Goizueta Business School, Emory University, Atlanta, Georgia 30322)

  • Anandhi Bharadwaj

    (Goizueta Business School, Emory University, Atlanta, Georgia 30322)

  • Elliot Bendoly

    (Goizueta Business School, Emory University, Atlanta, Georgia 30322)

Abstract

Manufacturing firms are increasingly using advanced enterprise-level information systems to coordinate and synchronize externally oriented functions such as marketing and supply chain and internally oriented activities such as manufacturing. In this paper, we present a model of manufacturing performance that simultaneously considers the effects of a firm's integrated IS capability in conjunction with interfunctional and interorganizational coordination mechanisms. Consistent with the complementarity perspective, we view this specific form of IS capability as enhancing manufacturing's coordination with marketing and supply chain functions to drive manufacturing performance. Additionally, the theoretical model presented here introduces manufacturing-IS coordination, a form of coordination not considered in past research, as a key antecedent to integrated IS capability. The research thus provides a comprehensive framework for examining manufacturing performance in contexts that have been transformed by the use of advanced information systems. The theoretical model is tested using primary data collected from manufacturing firms and matched with objective manufacturing performance data from secondary sources. Results show that a firm's integrated IS capability, as well as the complementary effects of IS capability with manufacturing, marketing, and supply chain processes, are significant predictors of manufacturing performance. These findings are robust to concerns of endogeneity, unobserved heterogeneity, and alternative model specification.

Suggested Citation

  • Sundar Bharadwaj & Anandhi Bharadwaj & Elliot Bendoly, 2007. "The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes," Information Systems Research, INFORMS, vol. 18(4), pages 437-453, December.
    • Handle: RePEc:inm:orisre:v:18:y:2007:i:4:p:437-453
    DOI: 10.1287/isre.1070.0148
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/isre.1070.0148
    Download Restriction: no
    File URL: https://libkey.io/10.1287/isre.1070.0148?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Christopher F Baum & Mark E. Schaffer & Steven Stillman, 2003. "Instrumental variables and GMM: Estimation and testing," Stata Journal, StataCorp LP, vol. 3(1), pages 1-31, March.
    2. Joel H. Steckel & Sunil Gupta & Anirvan Banerji, 2004. "Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?," Management Science, INFORMS, vol. 50(4), pages 458-464, April.
    3. Chunlei Tang, 2021. "Introduction," Springer Books, in: Data Capital, chapter 0, pages 1-32, Springer.
    4. Benton, W. C. & Shin, Hojung, 1998. "Manufacturing planning and control: The evolution of MRP and JIT integration," European Journal of Operational Research, Elsevier, vol. 110(3), pages 411-440, November.
    5. Nicholas S. Argyres, 1999. "The Impact of Information Technology on Coordination: Evidence from the B-2 “Stealth” Bomber," Organization Science, INFORMS, vol. 10(2), pages 162-180, April.
    6. Hau L. Lee & V. Padmanabhan & Seungjin Whang, 1997. "Information Distortion in a Supply Chain: The Bullwhip Effect," Management Science, INFORMS, vol. 43(4), pages 546-558, April.
    7. J. Myles Shaver, 1998. "Accounting for Endogeneity When Assessing Strategy Performance: Does Entry Mode Choice Affect FDI Survival?," Management Science, INFORMS, vol. 44(4), pages 571-585, April.
    8. Rajiv D. Banker & Robert J. Kauffman, 2004. "50th Anniversary Article: The Evolution of Research on Information Systems: A Fiftieth-Year Survey of the Literature in Management Science," Management Science, INFORMS, vol. 50(3), pages 281-298, March.
    9. Kevin B. Hendricks & Vinod R. Singhal, 2005. "Association Between Supply Chain Glitches and Operating Performance," Management Science, INFORMS, vol. 51(5), pages 695-711, May.
    10. Frances X. Frei & Ravi Kalakota & Andrew J. Leone & Leslie M. Marx, 1999. "Process Variation as a Determinant of Bank Performance: Evidence from the Retail Banking Study," Management Science, INFORMS, vol. 45(9), pages 1210-1220, September.
    11. V. Sambamurthy & Robert W. Zmud, 2000. "Research Commentary: The Organizing Logic for an Enterprise's IT Activities in the Digital Era—A Prognosis of Practice and a Call for Research," Information Systems Research, INFORMS, vol. 11(2), pages 105-114, June.
    12. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 31(3), pages 129-137.
    13. Cristina Giménez & Eva Ventura, 2003. "Logistics-production, logistics-marketing and external integration: Their impact on performance," Economics Working Papers 657, Department of Economics and Business, Universitat Pompeu Fabra.
    14. Susan Cohen Kulp & Hau L. Lee & Elie Ofek, 2004. "Manufacturer Benefits from Information Integration with Retail Customers," Management Science, INFORMS, vol. 50(4), pages 431-444, April.
    15. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
    16. Jeffrey G. Miller & Aleda V. Roth, 1994. "A Taxonomy of Manufacturing Strategies," Management Science, INFORMS, vol. 40(3), pages 285-304, March.
    17. Ki Ling Cheung & Hau L. Lee, 2002. "The Inventory Benefit of Shipment Coordination and Stock Rebalancing in a Supply Chain," Management Science, INFORMS, vol. 48(2), pages 300-306, February.
    18. Teck H. Ho & Christopher S. Tang, 2004. "Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination," Management Science, INFORMS, vol. 50(4), pages 429-430, April.
    19. Vastag, Gyula & Clay Whybark, D., 2005. "Inventory management: Is there a knock-on effect?," International Journal of Production Economics, Elsevier, vol. 93(1), pages 129-138, January.
    20. Milgrom, Paul & Roberts, John, 1995. "Complementarities and fit strategy, structure, and organizational change in manufacturing," Journal of Accounting and Economics, Elsevier, vol. 19(2-3), pages 179-208, April.
    21. Erik Brynjolfsson & Lorin M. Hitt, 2000. "Beyond Computation: Information Technology, Organizational Transformation and Business Performance," Journal of Economic Perspectives, American Economic Association, vol. 14(4), pages 23-48, Fall.
    22. Michael J. Tippins & Ravipreet S. Sohi, 2003. "IT competency and firm performance: is organizational learning a missing link?," Strategic Management Journal, Wiley Blackwell, vol. 24(8), pages 745-761, August.
    23. Julie Smith David & Yuhchang Hwang & Buck K. W. Pei & J. Hal Reneau, 2002. "The Performance Effects of Congruence Between Product Competitive Strategies and Purchasing Management Design," Management Science, INFORMS, vol. 48(7), pages 866-885, July.
    24. Yossi Aviv, 2001. "The Effect of Collaborative Forecasting on Supply Chain Performance," Management Science, INFORMS, vol. 47(10), pages 1326-1343, October.
    25. John E. Ettlie, 1995. "Product-Process Development Integration in Manufacturing," Management Science, INFORMS, vol. 41(7), pages 1224-1237, July.
    26. Anitesh Barua & C. H. Sophie Lee & Andrew B. Whinston, 1996. "The Calculus of Reengineering," Information Systems Research, INFORMS, vol. 7(4), pages 409-428, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hau L. Lee & V. Padmanabhan & Seungjin Whang, 2004. "Comments on "Information Distortion in a Supply Chain: The Bullwhip Effect"," Management Science, INFORMS, vol. 50(12_supple), pages 1887-1893, December.
    2. Furlan, Andrea & Dal Pont, Giorgia & Vinelli, Andrea, 2011. "On the complementarity between internal and external just-in-time bundles to build and sustain high performance manufacturing," International Journal of Production Economics, Elsevier, vol. 133(2), pages 489-495, October.
    3. Li Chen & Hau L. Lee, 2012. "Bullwhip Effect Measurement and Its Implications," Operations Research, INFORMS, vol. 60(4), pages 771-784, August.
    4. Kaijie Zhu & Ulrich W. Thonemann, 2004. "Modeling the Benefits of Sharing Future Demand Information," Operations Research, INFORMS, vol. 52(1), pages 136-147, February.
    5. Shaoxuan Liu & Kut C. So & Fuqiang Zhang, 2010. "Effect of Supply Reliability in a Retail Setting with Joint Marketing and Inventory Decisions," Manufacturing & Service Operations Management, INFORMS, vol. 12(1), pages 19-32, March.
    6. Yen-Chun Chou & Benjamin B. M. Shao, 2023. "An Empirical Study of Information Technology Capabilities to Enable Value Chain Activities and Interfaces," Information Systems Frontiers, Springer, vol. 25(4), pages 1533-1547, August.
    7. Virpi Turkulainen & Morgan L. Swink, 2017. "Supply Chain Personnel as Knowledge Resources for Innovation—A Contingency View," Journal of Supply Chain Management, Institute for Supply Management, vol. 53(3), pages 41-59, July.
    8. Indranil R. Bardhan & Vish V. Krishnan & Shu Lin, 2007. "Project Performance and the Enabling Role of Information Technology: An Exploratory Study on the Role of Alignment," Manufacturing & Service Operations Management, INFORMS, vol. 9(4), pages 579-595, May.
    9. Xin Xu & James Y. L. Thong & Viswanath Venkatesh, 2014. "Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market," Information Systems Research, INFORMS, vol. 25(4), pages 710-729, December.
    10. Eric T. Anderson & Karsten Hansen & Duncan Simester, 2009. "The Option Value of Returns: Theory and Empirical Evidence," Marketing Science, INFORMS, vol. 28(3), pages 405-423, 05-06.
    11. Amar Sapra & Van-Anh Truong & Rachel Q. Zhang, 2010. "How Much Demand Should Be Fulfilled?," Operations Research, INFORMS, vol. 58(3), pages 719-733, June.
    12. Ketzenberg, Michael E. & Rosenzweig, Eve D. & Marucheck, Ann E. & Metters, Richard D., 2007. "A framework for the value of information in inventory replenishment," European Journal of Operational Research, Elsevier, vol. 182(3), pages 1230-1250, November.
    13. Aleda V. Roth, 2007. "Applications of Empirical Science in Manufacturing and Service Operations," Manufacturing & Service Operations Management, INFORMS, vol. 9(4), pages 353-367.
    14. Vijayasarathy, Leo R., 2010. "Supply integration: An investigation of its multi-dimensionality and relational antecedents," International Journal of Production Economics, Elsevier, vol. 124(2), pages 489-505, April.
    15. Lim, Jee-Hae & Stratopoulos, Theophanis C. & Wirjanto, Tony S., 2012. "Role of IT executives in the firm's ability to achieve competitive advantage through IT capability," International Journal of Accounting Information Systems, Elsevier, vol. 13(1), pages 21-40.
    16. Neeraj Mittal & Barrie R. Nault, 2009. "Research Note ---Investments in Information Technology: Indirect Effects and Information Technology Intensity," Information Systems Research, INFORMS, vol. 20(1), pages 140-154, March.
    17. Deepa Mani & Anitesh Barua & Andrew B. Whinston, 2012. "An Empirical Analysis of the Contractual and Information Structures of Business Process Outsourcing Relationships," Information Systems Research, INFORMS, vol. 23(3-part-1), pages 618-634, September.
    18. Elliot Bendoly & Anandhi Bharadwaj & Sundar Bharadwaj, 2012. "Complementary Drivers of New Product Development Performance: Cross‐Functional Coordination, Information System Capability, and Intelligence Quality," Production and Operations Management, Production and Operations Management Society, vol. 21(4), pages 653-667, July.
    19. Li, Gang & Yang, Hongjiao & Sun, Linyan & Sohal, Amrik S., 2009. "The impact of IT implementation on supply chain integration and performance," International Journal of Production Economics, Elsevier, vol. 120(1), pages 125-138, July.
    20. Arshinder & Kanda, Arun & Deshmukh, S.G., 2008. "Supply chain coordination: Perspectives, empirical studies and research directions," International Journal of Production Economics, Elsevier, vol. 115(2), pages 316-335, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:orisre:v:18:y:2007:i:4:p:437-453. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.