Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism
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DOI: 10.1016/j.ijinfomgt.2020.102155
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Cited by:
- Huang, Weixiang & Sang, Qingyuan & Zhou, Wenhui & Zhu, Han, 2024. "Challenge or opportunity? Impact of a two-invoice mechanism on pharmaceutical supply chains with channel promotion," International Journal of Production Economics, Elsevier, vol. 270(C).
- Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
- Sharma, Manisha & Banerjee, Subhojit & Paul, Justin, 2022. "Role of social media on mobile banking adoption among consumers," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
- Md. Alamgir Hossain & Abul Kalam & Md. Nuruzzaman & Minho Kim, 2023. "The Power of Live-Streaming in Consumers’ Purchasing Decision," SAGE Open, , vol. 13(4), pages 21582440231, October.
- Kim, Kyuree & Chung, Te-Lin (Doreen) & Fiore, Ann Marie, 2023. "The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
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Keywords
Social media; Interactivity; Vividness; Anthropomorphism; Attention; Recall; Recognition;All these keywords.
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