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A typology of agricultural market information systems and its dimensions: Case studies of digital platforms

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  • Neeraj Singh

    (Indian Institute of Management Rohtak)

  • Kushankur Dey

    (Indian Institute of Management)

Abstract

The literature elucidates the evolution of agricultural market information systems and their impact on value chain networks. However, the existing theoretical frameworks prove inadequate in capturing and cataloging emerging initiatives in the changing contour of agricultural systems. The domain presents a substantial heterogeneity in research and practice and suggests the need for taxonomy schematics. Guided by the network externality theory, agency theory, and information and communication technology for development 2.0 framework, we review and synthesize the literature and propose a typology that classifies agricultural systems into standalone, integrated, and self-organizing platforms. Through desk research on archives, we perform case analyses of five representative systems operating in emerging markets. The findings drawn from the archival analysis were triangulated with domain experts’ interviews. We consider five dimensions: the technology used, the information available, services delivered, target users, and value architecture for case analyses. The study suggests that the integrated and self-organizing platforms score over standalone systems. The self-organizing systems offer value co-creation opportunities to contextualize need-based solutions and provide a substrate for overcoming the limits to localization.

Suggested Citation

  • Neeraj Singh & Kushankur Dey, 2023. "A typology of agricultural market information systems and its dimensions: Case studies of digital platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    • Handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00665-0
    DOI: 10.1007/s12525-023-00665-0
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    Cited by:

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    2. Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).

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    More about this item

    Keywords

    Agricultural markets; Digital platforms; Microentrepreneurs; Self-organization; Taxonomy;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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