Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model
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DOI: 10.1016/j.jretconser.2024.103953
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- Tsai, Pei-Hsuan & Tang, Jia-Wei & Ou, Mei-Ling, 2024. "Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Xu, Shibo & Zhang, Xiaoxue & Kim, Rohan & Su, Miao, 2024. "Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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Keywords
Extended technology acceptance model; Over–the–top; Content quality; Customer service quality; Behavioral intentions; Perceived enjoyment; Emerging market;All these keywords.
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