Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference
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DOI: 10.1108/IJRDM-09-2019-0315
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Cited by:
- Jiang, Yi & Lai, Po-Lin & Yang, Ching-Chiao & Wang, Xinchen, 2023. "Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
- Nadine Waehning & Raffaele Filieri, 2022. "Consumer motives for buying regional products: the REGIOSCALE," Marketing Letters, Springer, vol. 33(2), pages 215-236, June.
- Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Chandra Pant, Satish & Saxena, Raka & Gupta, N.K. & Yadav, Hema & Kumar AD, Sathyendra & Kumar Pant, Devesh, 2024. "The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Pilar Fernández‐Ferrín & Sandra Castro‐González & Belén Bande, 2021. "Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 648-666, March.
- Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof, 2023. "The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 426-441, December.
- Na Xu & Yanpu Zhao, 2023. "A Moderated Mediation Analysis of the Relationship between Cultural Embeddedness of Regional Brand Products and Behavior Loyalty: A Case Study of Wudang Mountains in Hubei Province of China," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
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