IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v76y2024ics0969698923003107.html
   My bibliography  Save this article

An investigation into the relationship between clothing colors and gender stereotyping in children

Author

Listed:
  • Xue, Zhebin
  • Li, Qing
  • Zhao, Jian
  • Zeng, Xianyi

Abstract

This paper investigates the relationship between children's clothing color and gender stereotyping, as well as the underlying mechanisms. Sample colors were chosen based on their representativeness and prevalence, and characterized using the HSB (Hue-Saturation-Brightness) color model. Through sensory experiments, it is found that most colors have varying degrees of gender association. The paper explores the general principle of how gender stereotyping is induced from the perspective of the CMY color theory and analyzes the relationship between color brightness, saturation, and gender stereotyping by establishing regressional models. It is also found that the formation of gender stereotypes in children's clothing is related to people's different expectations for the temperament and behavior patterns of children of different genders through perceptual experiments. Understanding the gender tendencies conveyed by colors can offer designers guidance in the application of colors when creating products targeted at specific markets characterized by different gender cognitive inclinations. Besides, the findings of the study will inform future research in the fields of clothing psychology and children's gender cognition education.

Suggested Citation

  • Xue, Zhebin & Li, Qing & Zhao, Jian & Zeng, Xianyi, 2024. "An investigation into the relationship between clothing colors and gender stereotyping in children," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    • Handle: RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003107
    DOI: 10.1016/j.jretconser.2023.103559
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698923003107
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2023.103559?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hani Mansour & Daniel I. Rees & Bryson M. Rintala & Nathan N. Wozny, 2022. "The Effects of Professor Gender on the Postgraduation Outcomes of Female Students," ILR Review, Cornell University, ILR School, vol. 75(3), pages 693-715, May.
    2. Feng, Zhong-kai & Niu, Wen-jing & Cheng, Chun-tian & Liao, Sheng-li, 2017. "Hydropower system operation optimization by discrete differential dynamic programming based on orthogonal experiment design," Energy, Elsevier, vol. 126(C), pages 720-732.
    3. Ketron, Seth & Spears, Nancy, 2020. "Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    4. Enav, Friedmann & Daphna, Brueller, 2018. "Is stereotypical gender targeting effective for increasing service choice?," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 35-44.
    5. Kim, Dongyoup & Hyun, Hyowon & Park, Jungkun, 2020. "The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P., 2024. "Assessing the intention to adopt computational intelligence in interactive marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Li, Chenxi & Xia, Xinyue & Lin, Yixun & Wen, Hanlin, 2024. "Polluted cognition: The effect of air pollution on online purchasing behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Feng, Zhong-kai & Niu, Wen-jing & Wang, Wen-chuan & Zhou, Jian-zhong & Cheng, Chun-tian, 2019. "A mixed integer linear programming model for unit commitment of thermal plants with peak shaving operation aspect in regional power grid lack of flexible hydropower energy," Energy, Elsevier, vol. 175(C), pages 618-629.
    2. Yuhong Wang & Lei Chen & Hong Zhou & Xu Zhou & Zongsheng Zheng & Qi Zeng & Li Jiang & Liang Lu, 2021. "Flexible Transmission Network Expansion Planning Based on DQN Algorithm," Energies, MDPI, vol. 14(7), pages 1-21, April.
    3. Martinez, Luisa M. & Rando, Belén & Agante, Luisa & Abreu, Ana Maria, 2021. "True colors: Consumers’ packaging choices depend on the color of retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Shahid, Shadma & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh, 2024. "Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Simone Balestra & Aurélien Sallin & Stefan C. Wolter, 2023. "High-Ability Influencers? The Heterogeneous Effects of Gifted Classmates," Journal of Human Resources, University of Wisconsin Press, vol. 58(2), pages 633-665.
    6. Aka, Salih & Buyukdag, Naci, 2021. "How to prevent food waste behaviour? A deep empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    7. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
    8. Helena Fornwagner & Monika Pompeo & Nina Serdarevic, 2020. "Him or her? Choosing competition on behalf of someone else," Discussion Papers 2020-13, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    9. Changjun Wang & Shutong Chen, 2019. "Planning of Cascade Hydropower Stations with the Consideration of Long-Term Operations under Uncertainties," Complexity, Hindawi, vol. 2019, pages 1-23, November.
    10. Canaan, Serena & Mouganie, Pierre, 2019. "Female Science Advisors and the STEM Gender Gap," IZA Discussion Papers 12415, Institute of Labor Economics (IZA).
    11. Gao, Xin & De Hooge, Ilona E. & Fischer, Arnout R.H., 2022. "Something underneath? Using a within-subjects design to examine schema congruity theory at an individual level," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    12. (Daisy) Lyu, Jing & Krasonikolakis, Ioannis & Vrontis, Demetris, 2022. "A systematic literature review of store atmosphere in alternative retail commerce channels," Journal of Business Research, Elsevier, vol. 153(C), pages 412-427.
    13. Arpita Patnaik & Matthew J. Wiswall & Basit Zafar, 2020. "College Majors," NBER Working Papers 27645, National Bureau of Economic Research, Inc.
    14. Albert, Aaron, 2021. "The effect of randomly assigned advisor’s department on student outcomes," Economics of Education Review, Elsevier, vol. 84(C).
    15. Niu, Wen-jing & Feng, Zhong-kai & Cheng, Chun-tian, 2018. "Optimization of variable-head hydropower system operation considering power shortage aspect with quadratic programming and successive approximation," Energy, Elsevier, vol. 143(C), pages 1020-1028.
    16. Kim, Sanghee & Chang, Hyo Jung (Julie), 2023. "Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    17. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince, 2024. "Shopping mall detachment: Why do some consumers avoid malls?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    18. Ming, Bo & Liu, Pan & Guo, Shenglian & Zhang, Xiaoqi & Feng, Maoyuan & Wang, Xianxun, 2017. "Optimizing utility-scale photovoltaic power generation for integration into a hydropower reservoir by incorporating long- and short-term operational decisions," Applied Energy, Elsevier, vol. 204(C), pages 432-445.
    19. Shahzad Khalil & Mirza Ameen ul Haq, 2022. "Enhancing Retail Brand Equity through Consumption Value: The Mediating Effect of Brand Experience," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(1), pages 114-126, March.
    20. Hu, Jiayi & Li, Jianqiu & Hu, Zunyan & Xu, Liangfei & Ouyang, Minggao, 2021. "Power distribution strategy of a dual-engine system for heavy-duty hybrid electric vehicles using dynamic programming," Energy, Elsevier, vol. 215(PA).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003107. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.