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When desired brand values might conflict : The diagnosticity of different packaging elements on brand sustainability and brand quality

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  • Roest, Henk

    (Tilburg University, School of Economics and Management)

  • Snoeren, Sander

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  • Roest, Henk & Snoeren, Sander, 2024. "When desired brand values might conflict : The diagnosticity of different packaging elements on brand sustainability and brand quality," Other publications TiSEM 5612c088-1e58-4d9b-9d92-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:5612c088-1e58-4d9b-9d92-2d8b922d7e39
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    File URL: https://repository.tilburguniversity.edu/bitstreams/9ef53513-0b24-4efd-8b42-393b55ad3611/download
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    References listed on IDEAS

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    1. Debanjan Mitra & Peter N. Golder, 2006. "How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries," Marketing Science, INFORMS, vol. 25(3), pages 230-247, 05-06.
    2. Mahmoud Elsawy & Marwan Youssef, 2023. "Economic Sustainability: Meeting Needs without Compromising Future Generations," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 15(10), pages 1-23, October.
    3. Tatiana Sokolova & Aradhna Krishna & Tim Döring & Markus Giesler & Oleg Urminsky, 2023. "Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(3), pages 468-491.
    4. Chen, Huan & Pang, Jun & Koo, Minkyung & Patrick, Vanessa M., 2020. "Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice," Journal of Retailing, Elsevier, vol. 96(2), pages 266-281.
    5. Zhang, Tao & Zhang, David, 2007. "Agent-based simulation of consumer purchase decision-making and the decoy effect," Journal of Business Research, Elsevier, vol. 60(8), pages 912-922, August.
    6. Mosarrat Farhana, 2012. "Brand Elements Lead to Brand Equity: Differentiate or Die," Information Management and Business Review, AMH International, vol. 4(4), pages 223-233.
    7. Petar Gidaković & Mateja Kos Koklič & Mila Zečević & Vesna Žabkar, 2022. "The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 556-568, November.
    8. Praveen K. Kopalle & Donald R. Lehmann, 2006. "Setting Quality Expectations When Entering a Market: What Should the Promise Be?," Marketing Science, INFORMS, vol. 25(1), pages 8-24, 01-02.
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