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Restaurant hygiene attributes and consumers’ fear of COVID-19: Does psychological distress matter?

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  • Siddiqi, Umar Iqbal
  • Akhtar, Naeem
  • Islam, Tahir

Abstract

Restaurant unhygienic affairs have concerned consumers and policy makers alike since the onset of COVID-19 pandemic. The current study incorporates restaurant hygiene attributes—consumers-use spaces, personal hygiene of staff, workplace hygiene— and their association with consumers’ fear of COVID-19 (CFC). Moreover, how CFC educes consumers’ psychological distress (CSD) and the consequent behavioral reactions—preventive behavior (PB) and revisit intention (RI)— has been examined. Furthermore, perceived vulnerability (PV) employed as a moderator between hygiene attributes and CFC. Data collected from 407 respondents via Chinese online platform was analyzed in SPSS 25.0 and AMOS 24.0. Results showed significant association between hygiene attributes and CFC. Similarly, CFC significantly engenders CSD, which consequently effects PB. Contrarily to our hypothesis, CSD positively developed RI. Lastly, PV moderated the relationships between antecedents and CFC. Findings add to the literature of health management, consumer psychology, and service management with practical relevance, followed by limitations and potential future avenues.

Suggested Citation

  • Siddiqi, Umar Iqbal & Akhtar, Naeem & Islam, Tahir, 2022. "Restaurant hygiene attributes and consumers’ fear of COVID-19: Does psychological distress matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000650
    DOI: 10.1016/j.jretconser.2022.102972
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    References listed on IDEAS

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    1. Naeem Akhtar & Muhammad Nadeem Akhtar & Muhammad Usman & Moazzam Ali & Umar Iqbal Siddiqi, 2020. "COVID-19 restrictions and consumers’ psychological reactance toward offline shopping freedom restoration," The Service Industries Journal, Taylor & Francis Journals, vol. 40(13-14), pages 891-913, October.
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    11. Huete-Alcocer, Nuria & Hernandez-Rojas, Ricardo David, 2022. "Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    12. Chuanming Sun & Xingyu Chai & Qing Fan & Wenyuan Zhang, 2023. "The Impact of Hygiene Factors on Online Hotel Consumption in China during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    13. Akhtar, Naeem & Ittefaq, Huma & Siddiqi, Umar Iqbal & Islam, Tahir & Hameed, Zahid & Kuzior, Aleksandra, 2024. "Zero-COVID and retail: Using multi-wave data to examine the role of perceived risk and psychological factors in shopping abandonment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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