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The Role Of Perceived Severity And Anticipated Regret In Predicting Panic Buying Behavior

Author

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  • ALISHBA

    (Government College University, Faisalabad, Pakistan)

  • MUHAMMAD ABRAR

    (Government College University, Faisalabad, Pakistan)

  • FAIQA KIRAN

    (Government College University, Faisalabad, Pakistan)

Abstract

This study developed a structural model to explore the relationship among psychological factors such as perceived severity (Stimulus) and anticipated regret (Organism) to panic buying (response). To empirically test the proposed model, data was collected from 540 respondents from five cities in Pakistan. Structured equation modeling was employed to analyze the data through (PLS-SEM). This study finds that the perceived severity positively influences panic buying. Moreover, anticipated regret acts as a mediator between the perceived severity and the panic buying. The study follows a cross-sectional design. In future longitudinal design can help to gain more understanding of the panic buying of consumers. Further information and health belief factors can be examined in future studies. Cross-country and cultural perspectives can give more insights about consumption behavior.

Suggested Citation

  • Alishba & Muhammad Abrar & Faiqa Kiran, 2023. "The Role Of Perceived Severity And Anticipated Regret In Predicting Panic Buying Behavior," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 164-170.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:2:p:164-170
    DOI: https://zenodo.org/records/8342116
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    References listed on IDEAS

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    1. Grace Chua & Kum Fai Yuen & Xueqin Wang & Yiik Diew Wong, 2021. "The Determinants of Panic Buying during COVID-19," IJERPH, MDPI, vol. 18(6), pages 1-28, March.
    2. Yuen, Kum Fai & Tan, Lydia Sonia & Wong, Yiik Diew & Wang, Xueqin, 2022. "Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Laato, Samuli & Islam, A.K.M. Najmul & Farooq, Ali & Dhir, Amandeep, 2020. "Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    4. Islam, Tahir & Pitafi, Abdul Hameed & Arya, Vikas & Wang, Ying & Akhtar, Naeem & Mubarik, Shujaat & Xiaobei, Liang, 2021. "Panic buying in the COVID-19 pandemic: A multi-country examination," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    5. Omar, Nor Asiah & Nazri, Muhamad Azrin & Ali, Mohd Helmi & Alam, Syed Shah, 2021. "The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
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