Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products?
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DOI: 10.1016/j.jretconser.2021.102653
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Cited by:
- Lee, Jiyoung & Yu, Jongsik & Radic, Aleksandar & Han, Heesup, 2024. "Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Heetae Cho & Fong-Jia Wang & Weisheng Chiu, 2024. "Satellite fans’ nostalgia buffers negative emotions and increases well-being and travel intention," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
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Keywords
Satellite fan; Sport nostalgia; Attitude toward sponsors; Purchase intention;All these keywords.
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