Empirical decomposition of customer responses to discount coupons in online FMCG retailing
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DOI: 10.1016/j.jretconser.2020.102340
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Cited by:
- Sadiq, Mohd & Bharti, Kumkum & Adil, Mohd & Singh, Ramendra, 2021. "Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
- Duan, Yongrui & Liu, Tonghui & Mao, Zhixin, 2022. "How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
- Griva, Anastasia, 2022. "“I can get no e-satisfaction†. What analytics say? Evidence using satisfaction data from e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
- Tsai, Pei-Hsuan & Chen, Chih-Jou & Hsiao, Wei-Hung & Lin, Chin-Tsai, 2023. "Factors influencing the consumers’ behavioural intention to use online food delivery service: Empirical evidence from Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Bhatt, Siddharth & Pai, Dinesh R. & DelVecchio, Devon, 2023. "The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
- Zhang, Hongchao & Yu, Yu & Qin, Yinggao, 2023. "The effects of constrained mobile coupons in the mobile channel," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Saxena, Neha & Sarkar, Mitali & Sarkar, Biswajit, 2024. "Which retail strategy for shelf life products can satisfy consumers under game policy?," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Huang, Weixiang & Sang, Qingyuan & Zhou, Wenhui & Zhu, Han, 2024. "Challenge or opportunity? Impact of a two-invoice mechanism on pharmaceutical supply chains with channel promotion," International Journal of Production Economics, Elsevier, vol. 270(C).
- Wujin Chu & Jaewoo Joo, 2024. "Targeting effectiveness of mobile coupons: from exposure to purchase," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 342-354, June.
- Arindra Nath Mishra & Shayani Sengupta, 2024. "Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 28-42, February.
- Tian, Xin & Zhu, Jiayi & Zhao, Xuan & Zhou, Xiaoyang, 2024. "Unveiling insights from online shopping carnivals: A pre-vs-post analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Discount coupons; Bayesian estimation; Customer heterogeneity; Price-based promotions;All these keywords.
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