How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform
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DOI: 10.1016/j.jretconser.2021.102846
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- Zhou, Shasha & Tu, Le, 2022. "The effect of social dynamics in online review voting behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
- Zhao, Ying & Guan, Zhi-min & Zhang, Jun, 2023. "Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Hossin Md Altab & Mu Yinping & Hosain Md Sajjad & Adasa Nkrumah Kofi Frimpong & Michelle Frempomaa Frempong & Stephen Sarfo Adu-Yeboah, 2022. "Understanding Online Consumer Textual Reviews and Rating: Review Length With Moderated Multiple Regression Analysis Approach," SAGE Open, , vol. 12(2), pages 21582440221, June.
- Barta, Sergio & Gurrea, Raquel & Flavián, Carlos, 2023. "Consequences of consumer regret with online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Zhang, Hui & Sun, Qi, 2024. "The transformation mechanism of fitness clubs: Pricing of joint fitness courses by online platforms and well-known coaches," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Eunsuk Sung & Won Young Chung & Daeho Lee, 2023. "Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
- Park, Jeongeun & Yang, Donguk & Kim, Ha Young, 2023. "Text mining-based four-step framework for smart speaker product improvement and sales planning," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
- Zhang, Hongchao & Yu, Yu & Qin, Yinggao, 2023. "The effects of constrained mobile coupons in the mobile channel," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Xu, Yuqiu & Wang, Jia & Cao, Kaiying, 2023. "Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
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Online reviews; Price-reduction coupons; Pricing; 3SLS; Online retail;All these keywords.
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