Retailer pricing strategy: diffuse coupons effects contingent on store format
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More about this item
Keywords
retail; pricing strategy; promotional coupons; basket margin; store format;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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