Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption
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DOI: 10.1016/j.jretconser.2020.102083
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- Bellini, Silvia & Cardinali, Maria Grazia & Grandi, Benedetta, 2017. "A structural equation model of impulse buying behaviour in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 164-171.
- DÃaz, Asunción & Gómez, Mar & Molina, Arturo & Santos, Jesús, 2018. "A segmentation study of cinema consumers based on values and lifestyle," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 79-89.
- Norazah Mohd Suki, 2011. "Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 7(4), pages 46-61, October.
- Michelle F. Weinberger & Jane R. Zavisca & Jennifer M. Silva, 2017. "Consuming for an Imagined Future: Middle-Class Consumer Lifestyle and Exploratory Experiences in the Transition to Adulthood," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(2), pages 332-360.
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- Boman, Laura & Lefebvre, Sarah & Urumutta Hewage, Ganga S., 2023. "When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
- Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
- Islam, Towhidul & Meade, Nigel & Carson, Richard T. & Louviere, Jordan J. & Wang, Juan, 2022. "The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures," Journal of Business Research, Elsevier, vol. 151(C), pages 324-338.
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Keywords
Movie marketing; Diffusion of innovation; Movie genre; Movie platform;All these keywords.
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