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Designing retail - Unravelling coping strategies through emphatic interviewing owner managers

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  • Madsen, Signe Mørk
  • Petermans, Ann

Abstract

This research aims at demonstrating how retail designers through empathic interviewing and listening to the story that retailers tell about their retail concept, can program the retail design task, identify inconsistencies not thought of using the “retail design thematic map†developed and give better advice to retailers.

Suggested Citation

  • Madsen, Signe Mørk & Petermans, Ann, 2020. "Designing retail - Unravelling coping strategies through emphatic interviewing owner managers," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    • Handle: RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919300475
    DOI: 10.1016/j.jretconser.2019.101884
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    References listed on IDEAS

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    Cited by:

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    2. González-Márquez, Rafael & Rosa-Díaz, Isabel María & Caro-González, Francisco Javier & Galán-González, José Luis, 2023. "Where to internationalise and why: Country selection by restaurant franchises," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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