A measurement scale of « aesthetic style » applied to luxury goods stores
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DOI: 10.1108/09590550910956250
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Cited by:
- Daria Greenberg & Elena Ehrensperger & Michael Schulte-Mecklenbeck & Wayne D. Hoyer & Z. John Zhang & Harley Krohmer, 2020. "The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 195-210, March.
- Mónica DÃaz-Bustamante & Sonia Carcelén & MarÃa Puelles, 2016. "Image of Luxury Brands," SAGE Open, , vol. 6(2), pages 21582440166, April.
- Madsen, Signe Mørk & Petermans, Ann, 2020. "Designing retail - Unravelling coping strategies through emphatic interviewing owner managers," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
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Keywords
Brand image; consumer behaviour; retailing;All these keywords.
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