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Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion

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  • Sung, Jihyun
  • Woo, Hongjoo

Abstract

Slow fashion indicates the new paradigm of apparel that is made through environmentally, socially, and ethically responsible practices throughout the production cycle. This study addresses three trends in the current apparel industry, slow fashion, consumer lifestyle of health and sustainability (LOHAS), and growing population of fashion-conscious young (Gen-Y) male consumers. The online survey data collected from 306 Gen-Y males revealed the relationships between LOHAS, decision-making styles, and perceived value toward slow fashion based upon TRA. The findings contribute to the literature by adding empirical evidence of the emerging trends, as well as generating suggestions for fashion marketers.

Suggested Citation

  • Sung, Jihyun & Woo, Hongjoo, 2019. "Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 120-128.
    • Handle: RePEc:eee:joreco:v:49:y:2019:i:c:p:120-128
    DOI: 10.1016/j.jretconser.2019.03.018
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    References listed on IDEAS

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    Cited by:

    1. Shashi & Piera Centobelli & Roberto Cerchione & Amit Mittal, 2021. "Managing sustainability in luxury industry to pursue circular economy strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 432-462, January.
    2. Carlos Guerrero Medina & Myriam Martínez‐Fiestas & Maria I. Viedma‐del‐Jesus & Jessica Alzamora Ruiz, 2020. "Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2060-2070, September.
    3. Sojin Jung & Byoungho Ellie Jin, 2022. "RETRACTED ARTICLE: Slow fashion branding: understanding what consumers value most," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 141-149, March.
    4. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    5. Ionela-Andreea Puiu, 2021. "The Effect Of The Consumer Decision-Making Process On The Perceived Value Toward Slow Fashion," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 2(1).
    6. Sooyeon Choi & Richard A. Feinberg, 2021. "The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    7. Lenka Dubová & Jan Macháč & Alena Vacková, 2020. "Food Provision, Social Interaction or Relaxation: Which Drivers Are Vital to Being a Member of Community Gardens in Czech Cities?," Sustainability, MDPI, vol. 12(22), pages 1-17, November.
    8. Chih-Cheng Huang & Yung-Kuan Chan & Ming Yuan Hsieh, 2022. "The Determinants of ESG for Community LOHASism Sustainable Development Strategy," Sustainability, MDPI, vol. 14(18), pages 1-17, September.
    9. Helen X Trejo & Tasha L Lewis, 2020. "Evaluating New York raw fiber-to-retail," Local Economy, London South Bank University, vol. 35(8), pages 787-807, December.

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