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U.S. online shopping: Facts, fiction, hopes and dreams

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  • Schultz, Don E.
  • Block, Martin P.

Abstract

Much online shopping research has been viewed from the seller׳s side, i.e., volume, timing and the like. This paper looks at online shopping/buying from the buyer׳s view. Based on 285,000+ individual responses from an online U.S. panel, the questionnaires, gathered between 2006 and 2013, form the analytical base. Findings include an increase in online shopping volume among a declining customer base. Consumer reported details such as leading online retailers (Amazon.com), online product preferences, comparisons of online and fixed location research and buying scenarios, buying influences and the like are discussed. Managerial implications and suggestions for future research are included.

Suggested Citation

  • Schultz, Don E. & Block, Martin P., 2015. "U.S. online shopping: Facts, fiction, hopes and dreams," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 99-106.
    • Handle: RePEc:eee:joreco:v:23:y:2015:i:c:p:99-106
    DOI: 10.1016/j.jretconser.2014.10.010
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    Cited by:

    1. Bradley, Gregory T. & LaFleur, Elizabeth K., 2016. "Toward the development of hedonic-utilitarian measures of retail service," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 60-66.
    2. Liying Wei, 2016. "Decision-making Behaviours toward Online Shopping," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 111-121, June.
    3. Rayburn, Steven W. & Anderson, Sidney T. & Zank, Gail M. & McDonald, Imani, 2022. "M-atmospherics: From the physical to the digital," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    4. Rombach, Meike & Widmar, Nicole Olynk & Byrd, Elizabeth & Bitsch, Vera, 2018. "Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 91-99.

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